It is a tool that enables brands to become AI-ready by providing data for future AI applications and data management.
LS Digital has announced the launch of DigiVerse 2.0, an operations management platform designed to address critical gaps and hidden needs in digital business transformation and prepare brands for an AI-driven future. Digiverse 2.0, a next-generation solution, is a platform designed to help decision-makers navigate business complexity.
One of DigiVerse 2.0's distinguishing features is its ability to make brands AI-ready. By capturing data in a structured format and maintaining historical data, DigiVerse 2.0 gives brands access to high-quality structured data that is essential for AI applications and future readiness.
Commenting on the release, Vinay Tamboli, CEO, Data & Insights, LS Digital said, “DigiVerse 2.0 empowers brands to transform their digital marketing operations and stay competitive in a rapidly evolving environment by providing greater control, visibility and collaboration. DigiVerse is designed to dramatically improve productivity, enhance decision-making capabilities and prepare organisations for an AI-driven future.”
As digital business continues to evolve, brands have an opportunity to innovate and excel. As consumers increasingly engage through digital channels, brands can capitalize on this shift to build stronger connections and drive growth. However, digital business is becoming increasingly complex and time-consuming, while the “operations” aspect still often gets neglected and receives less attention and priority. “In today's digital business environment, efficiency and rapid insights are essential. The current fragmented approach slows down the business and hampers the ability of decision-makers to make quick, data-driven decisions. Poor operational management of digital business can result in a 20% to 30% decline in revenue and also impact brand image. Digiverse 2.0 is designed to streamline these processes and consolidate multiple tools into one platform to increase operational efficiency and effectiveness,” Vinay Tamboli further commented.
DigiVerse 2.0 delivers a transformative approach to digital business:
