AdGlobal360 provides cutting edge technology driven marketing and digital transformation solutions to help brands grow their business.
New Delhi, 3 July 2024: AdGlobal360 (AGL), a leading Indian MarTech company and member of Hakuhodo International, has been awarded the digital mandate for HTech. The brand's innovative, customer-first approach to the Indian market requires a comprehensive strategy to differentiate in this competitive environment. AGL will oversee paid media advertising campaigns across digital platforms, including media buying, brand sponsorship, display and social media advertising for all Honor's product launches, expanding HTech's business impact in India.
Seeking a transformational digital partner, HTech selected AGL after a rigorous evaluation based on its proven track record of driving business growth through advanced analytics, innovative marketing and data-driven full-funnel strategies.
With a fresh image, HTech has ambitious plans in India to launch new Honor products with innovative offers across its product lines including smartphones, hearables and wearables. These offers require compelling push and visibility that resonates with customers. As the brand gears up for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a strong presence on digital platforms.
This partnership marks a significant milestone in HTech's digitalisation journey. Sharda Mandal, Chief Marketing Officer, HTechSaid, “We believe AGL's philosophy and offerings are perfectly aligned with our business objectives. We expect this partnership will significantly accelerate the expansion of HTech's digital footprint across the Honor portfolio. We aim to leverage AGL's expertise in MarTech-enabled digital capabilities to grow our customer base and market presence.”
Rakesh Yadav, Founder and CEO, AdGlobal360“We are excited to partner with HTech and look forward to shaping the company's digitalization trajectory. HTech's innovative approach is aligned with our commitment to driving tangible business outcomes. We believe that our strong partnership, driven by data-driven innovation, will serve as a springboard to HTech's ambitious growth goals.”
Founded in 2009, AdGlobal360 provides cutting edge technology driven marketing and digital transformation solutions to help brands grow their business. By integrating creative solutions with a strong technology foundation, AGL seamlessly drives digital transformation for its client-partners. Headquartered in Gurugram, AdGlobal360 has eight offices across the globe with a diverse team of over 1,000 professionals.
AGL joined the Hakuhodo International family in 2020.
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