Sydney, Australia – Full-service digital marketing agency The Pistol has announced a new partnership with Brandbank Group to provide digital media expertise to some of Australia's most loved retail brands.
In his new role, The Pistol will manage paid media for Brandbank Group’s multiple fashion, lifestyle and beauty labels, contributing to driving sales and brand awareness across the group.
The Pistol won the account from Brandbank Group after a competitive proposal process, who were impressed with The Pistol's integrated marketing strategy.
A key part of The Pistol’s paid media strategy is centered around exceptional omnichannel experiences, focusing on quantifying long-term brand-building impact while providing a sustainable, profitable revenue stream.
Speaking of partnerships: Natalie Motta Reeves, general manager of marketing and e-commerce at BrandBank Group“BrandBank Group is pleased to announce our partnership with The Pistol, who brings an innovative perspective to our digital media strategy. We are impressed with the company's expertise at the intersection of creative, media and technology, and we are confident that this partnership will lead to business expansion and increased profitability.”
meanwhile, The Pistol CEO, James Nosworthy“Brandbank Group has a deep understanding of brand building as a long-term investment and we are excited to be part of their growth plans. Working with some of Australia's most popular fashion, skincare and lifestyle brands, this new partnership is an opportunity to bring our marketing and media expertise to Brandbank's retail offering,” he commented.
