The new edition of the Copa America soccer tournament kicked off last month (June 20) and will run until July 14 in the United States. 1win Partner, The affiliate program of the bookmaker 1win analyzes the significance and opportunities that this event represents. For the sports betting and affiliate marketing sector.
According to a report from 1win Partners: In the last tournament in 2021, 83% of Latinos expressed interest and 57% claimed to have placed a bet. They represent a very engaged audience.
The inclusion of countries such as Mexico, Argentina, Uruguay, Peru and Brazil creates a fanbase that is passionate about soccer and sports betting. This is advantageous for those dedicated to generating traffic with betting-related campaigns and advertisements.
The affiliate program 1win Partners has a set of tools to help you take advantage of such events. According to their report: The most commonly used traffic channels for sports betting are:
-Social Networks: Facebook, Instagram, Twitter, Telegram.
-Online Advertising: FB Ads, SEO, PPC, CPC, UAC, Influencers.
-Affiliate Marketing: Affiliate programs such as 1win Partners.
-Sponsorship: Sponsoring teams, sporting events and influencers.
According to Statista data: In 2022, sports betting advertising spending in Latin America reached $1.2 billion. This figure represents a 25% increase over the previous year and is expected to continue to grow.
Similarly, in the analysis, 1win Partners highlighted its work with partners that focuses on social media traffic and online advertising. “On Telegram, for example, sports betting predictions are very popular and effective for such events. Users with dedicated groups and a large number of subscribers guarantee good results and income. It is estimated that successful tipsters can earn up to $5,000 per month, depending on the size of their audience, the accuracy of their predictions and the monetization strategy they adopt,” the company explained.
Another important point I want to emphasize is that According to the affiliate program, Collaborating with influencers is key to creating compelling content. Stories, live broadcasts, giveaways and surveys on social networks such as Twitter, Facebook and Instagram will generate interaction while encouraging followers to join the online betting platform by offering special promotions and official Copa America merchandise to those who guess correctly in the surveys.
If you have an active audience or are involved in online advertising, you can contact 1win Partners through its official website and communication channels on Instagram and Telegram.
