Philadelphia, Pennsylvania — Hovr recently launched two innovative products designed to transform digital marketing: “Suggestions” and “Pathways.” These tools aim to increase user engagement and conversion rates through strategic video deployment and advanced analytics.
Hovr's new services leverage advanced machine learning algorithms to analyze website trends and user behavior. Key features of these products include:
- Automatic Page Focus: Analyze performance metrics and user interactions to identify the best pages to place your video on.
- Enhanced placement optimization: Identify the best location on your web page to maximize audience engagement.
- Customized Moment Type Selection: Choose the most effective format, such as anchors or text highlighting, that suits the context of a particular web page.
- Brand consistency: Ensure your video content seamlessly integrates with your existing website style and branding.
- Content selection and curation: Automatically select relevant video content that matches your page content and business goals.
- Optimized call-to-action (CTA) strategy: Generate compelling CTA button copy and placement to effectively encourage users to take action.
“This generative AI capability marks a major step forward for digital marketers and website managers,” said Hovr CEO Jason Craparo, who emphasized that the new AI capabilities reduce processes that previously took hours to just a few seconds.
The product also offers a unique interaction with users on booking websites, which has the potential to revolutionize the booking process. Hovr aims to empower businesses by making it easy to instantly improve their website outcomes and user experience.
These new tools position Hovr at the forefront of digital marketing innovation, providing businesses with powerful ways to maximize their online presence and effectiveness.
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