The global email marketing software market is expected to grow at a CAGR of 10.9% during the forecast period. Personalization allows marketers to tailor messages based on individual subscribers' interests, behavior, and preferences. This approach to email marketing allows businesses to engage with customers on a more personal level, ultimately leading to higher open rates, click-through rates, and conversion rates. According to a study by Experian, personalized emails have an open rate of 29.0%, 6.0% higher than non-personalized emails.
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The rise of artificial intelligence and machine learning has made it easier for email marketers to personalize their campaigns. Using algorithms that analyze customer data, email marketing software can generate personalized content, subject lines, and even determine send times based on recipient behavior. One example of a company that successfully leverages personalization in its email marketing campaigns is Netflix. Netflix sends personalized recommendations to subscribers based on their viewing history, resulting in a more engaging and relevant user experience. This approach has helped Netflix retain customers and grow its subscriber base. Another example is Amazon. Amazon sends personalized product recommendations to customers based on their search and purchase history. This strategy has helped Amazon increase sales and customer loyalty, as customers feel that Amazon understands their needs and preferences.
Global Email Marketing Software Market Report Segment
By Channel
• Business to Business
• Business to Customers
By deployment
• Cloud-based
• On the premises
By Application
• Lead Generation
• Sales Report
• Customer Management
• Template Management
• Reporting and Analytics
• others
By end user
• UK Financial Services
• IT and Communications
• Retail and Consumer Goods
• health care
• Travel and Transportation
• Education
• Media and Entertainment
• others
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Email Marketing Software Market Report: Regional Segment
North America
• America
• Canada
Europe
• Germany
• England
• France
• Spain
• Italy
• Other Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Rest of the World
• Middle East and Africa
• latin america
Company Profile
• AWeber Communications
• Benchmark Internet Group
• Campaign Monitor Pty Ltd.
• Constant Contact Co., Ltd.
• Convert Kit LLC
• HubSpot Inc.
• Intuit, Inc.
• Zibox Co., Ltd.
• Klaviyo
• Mailjet
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Orion Market Research (OMR) is a market research and consulting firm known for its clear and concise reports. The company has a team of experienced analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting, and other research-based services. The company also offers digital marketing services through its subsidiary, OMR Digital, and software development and consulting services through another subsidiary, Encanto Technologies.
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