Check out some case studies of our healthcare clients' websites to see how we've helped them increase search impressions, get more page views, appear in search results for more keywords, and rank higher for their keywords.
As you know, service-based businesses have a lot of competition. This includes plumbers, HVAC companies, roofing companies, construction companies, lawn care companies, and more.
Building a website that meets the needs of your clients and searchers as a service-based business can be tricky. You want to provide search engines with quality content that differentiates you from your competitors, and also ensure that you're attracting searchers who want to hire your business for services, rather than attracting searchers looking for DIY-type content.
At Rocks Digital, we tackle these types of projects head-on, just like we would any other type of business. We start by researching our competitors and thinking about how we can differentiate our clients. We understand the keywords people search for when requesting business from us, and ensure that we incorporate that messaging throughout the content of your website. We also ensure that the service-based business websites we develop are easy to navigate on desktop and mobile, and include clear calls to action throughout the website.
Due to the prevalence of lead generation websites and fake Google Business Profiles in these industries, it is very difficult for these websites to appear in organic search results and Google Maps.
You might think it's easy to get your brick-and-mortar or local business in search results. On the surface, it may seem very simple, but in reality, there is a lot of competition on Google Maps. And depending on the type of business, there are overlapping categories, which can make it even more of a challenge.
We achieve this by ensuring intuitive navigation on the homepage and inner pages of our website showcasing our key services, which can be done through sidebar elements or footers throughout the site.
Make sure the key actions your client wants potential customers to take are easy to find. This includes incorporating features like requesting an appointment, click to call, and getting directions.
[before / after Affordable
Medicare Solutions, after Grey Raven Gallery, after District 121, c3 Wheel Repair, Coast to Coast Holdings]
Simply put, SEO best practices and strategies are constantly changing. That's why ongoing SEO is so important for local businesses as searchers and search engines get smarter. Ongoing adjustments are necessary to ensure your local business continues to rank in search results for the keywords that matter most to you. Essentially, effective SEO for local businesses isn't a one-and-done task.
As we all know, many nonprofits have budget constraints. If funding is already secured, redesigning your nonprofit website may be pretty low on the to-do list. We understand this, and at Rocks Digital we work with our nonprofit clients in a variety of ways.
For nonprofits that don't have a website, we build one that can grow with them. We make sure the core template is built properly, with the ability to add new sections, and allow you to showcase your sponsors.
[before / after Radiant, after for Golden Road Arts]
Plugins will also be updated and changes will be made to client websites, which is why it is important for nonprofits to have ongoing SEO and maintenance contracts. A professional digital marketing agency will implement these changes in a timely manner.
There's nothing better than having a great website to present yourself as a brand. This is incredibly important for speakers, trainers, coaches, writers, and authors. No person can be a brand, but if you have online authority, in-person influence, and a following, you effectively become a brand yourself.
As you may know, both of our Managing Partners have online brands and presences. Bernadette Coleman is known online as the #QueenofLocalSEO, and people turn to her for insight on all things local search. Her website showcases her many passions and shares excerpts of her writing. Additionally, users can visit the website where the article was originally published (available in full).
The goal of the website was to provide a one-stop location where users could easily find and communicate with Bernadette.
Like Bernadette, Lissa (website managing partner at Rocks Digital) also shares her passion for all things digital and shares how she got started in marketing at the age of 12. You'll also find excerpts of the content she publishes across the web, and how you can hire Lissa and Rocks Digital to help grow your brand online.
[bernie lissa / before afters portfolio]
