Close your eyes for a moment and think about the professions of your parents' generation. What did they do? Maybe they were teachers, doctors, engineers, mechanics. Some were farmers, woodworkers, plumbers. Now fasten to the present day. Many of these professions are still around. But today's youth have even more options. Fasten your seat belts, because we're talking about social media management.
Open up your favorite job portal. What do you see? That's right. There are a surprising number of job openings for social media marketers. What do these people do?
Social Media Managers (SMMs) work tirelessly to improve a company's online presence. They are marketers and campaigners with a set of goals. These goals may relate to audience numbers, interactions, reputation, etc.
An SMM's day probably starts with reviewing notifications and messages. They are acted upon depending on their urgency. The previous day's performance report is an interesting read over breakfast. Then we move on to content planning and scheduling. Team meetings and collaborations help in the content creation process. These are also opportunities for stakeholders to discuss ongoing campaigns. Throughout the day, there are research sessions to study trends.
Social media marketers have a whole set of tools at their disposal to execute the perfect campaign, among them Google Analytics and Hootsuite, but another tool that is gaining importance is proxies. How do proxies help?
Proxies, whether residential, data center, or mobile, sit between your device and the internet. They have their own IP address and help hide your IP address. If you're a social media marketer, you know how useful this is. Different types of proxies offer different levels of speed, cost-effectiveness, and anonymity.
- Managing multiple accounts
SMMs often have to manage multiple profiles across different platforms. This can be a difficult task as social media platforms have limits on the number of accounts associated with each IP. Why? Without limits, syndicates could easily operate “click farms,” where workers are paid to drive engagement on a particular page or profile. This is why they need tools to avoid account bans, and proxies can help.
Social media marketers need to be creative. This comes as no surprise. Another key skill is performing tasks quickly and efficiently. The role has a lot of repetitive activities, such as liking and commenting on posts. These can trigger bot detection scripts on social media platforms. Proxies help overcome this by distributing activity across different IPs.
The internet (especially social media platforms) is a rich source of data. It's where you can discover what drives your market and your competitors' efforts. How do you collect all that data? Bots are a good starting point, and combining them with proxies is a smart idea.
- Target a global audience
Social media marketing is a popular job among millennials and Gen Z. It's no surprise, considering you can do it from anywhere in the world. Imagine earning a living while enjoying the beaches of Bali or the scenery of India. To determine if your campaigns are performing well in different regions, you need proxies.
- Work securely and privately
It is always wise to remain anonymous on the internet. By staying under the radar, you avoid becoming a target for cyber hackers. So, hide your IP now. It is a smart move whether you are a social media manager or not.
Best practices for using proxies effectively
Successful social media management requires a lot of tips and tricks. The same applies to using proxies. We recommend the following tactics:
- Choose a provider with high-quality proxies and strong customer support, such as MarsProxies.
- Use the right type of proxy for your task.
- Please configure the proxy correctly.
- Rotate your proxies frequently to avoid detection.
- Have a backup system in place to avoid downtime.
- Check your proxy performance and remove slow IPs.
- Comply with the terms and conditions of use of social media platforms.
Stay ahead of the competition with quality proxies
Managing social media accounts is not an easy job. But it is also an exciting one. You have to communicate with the world and strive to get attention in creative ways. And like any profession, there are ways to do it smartly.
The use of proxies is on the rise in many areas of business, but especially in social media management and marketing. This tool makes it easy, so start automating tasks and collecting data today without annoying blocks.
