SEATTLE, July 11, 2024 (GLOBE NEWSWIRE) — New Engen, a leading digital marketing agency, announced that sneaker and streetwear retailer SNIPES has selected the company as its U.S. digital marketing agency. New Engen will partner with SNIPES to leverage research-backed customer insights, audience-driven creative strategies and full-funnel measurement, including media-mix modeling (MMM) and forecasting for every campaign, to impact every stage of the customer journey, from online to in-store.
“Newengen's approach and capabilities are impressive. Working together we gain a deep understanding of the nuances of channel impact and the intricacies of promotional calendars, allowing us to realize the added value of exclusive product launches with key brand partners and capitalize on every opportunity,” said Joe Shoemaker, VP Digital.
“SNIPES is looking to expand its e-commerce presence in the U.S. as well as brick-and-mortar sales in more than 350 locations across the U.S.,” Shoemaker continued. “Newengen's ability to evolve its omnichannel marketing and measurement strategy to meet changing consumer expectations will be key to us achieving these goals quickly.”
The partnership between the digital marketing agency and the brand will include full-funnel media programs across the entire customer journey including paid display, social, paid search, shopping, online video etc. The primary focus of the partnership is on research-backed customer insights, audience-led creative strategies, and full-funnel measurement including media mix modelling (MMM) and forecasting.
New Engen's next-generation MMM product is unique in its breadth and depth compared to others on the market. The company believes MMM is essential for integrated marketing measurement and incorporates MMM into all enterprise client projects. Rather than running expensive MMM that is not frequently updated or relying on an MMM technology platform that many marketers struggle to find value in, New Engen enables the process early in the engagement. Because New Engen integrates MMM as a foundational component of every engagement, brands can immediately see the impact of their partnerships on both revenue and profit.
MMM also includes competitor data, macroeconomic variables (unemployment rate, CPI, etc.) and even business line/product margins to forecast the potential impact of media shifts and New Engen optimization. Promotional activity (sales, coupons, product launches, PR, etc.), email, SMS and direct mail data are also incorporated to give brands a 360-degree view of marketing opportunities and impact.
Additionally, New Engen incorporates the results of incrementality testing into MMM to ensure the model is as accurate and fine-tuned as possible to reflect consumer trends that may otherwise take longer to materialize. While the model is built at an overall brand level, the optimal marketing mix for in-store sales may differ from that for e-commerce or retail media sales. A portfolio-aware MMM strategy allows brands like SNIPES to gain visibility across their business and shift with changing consumer demands to get the most out of every dollar spent.
“From the beginning, SNIPES appreciated our advanced analytics and measurement approach, and our team will use it to maximize, measure and iterate on success aligned with consumer buying behavior,” said Justin Hayashi, CEO of New Engen. “It's great to work with a client that understands the importance of such advanced measurement and is ready to use it in their campaigns.”
This announcement follows recent milestones for New Engen, including being named Cotopaxi's digital marketing agency of choice earlier this year, acquiring fast-growing, industry-leading partner marketing agency LT Partners in 2023, and receiving a number of awards. These accolades include:
- Inc.'s 5000 Fastest Growing Companies for 2021, 2022, and 2023
- Google Premier Partner Award for driving top online sales in the U.S. and Canada in 2022
- Inc.'s 2022 Best Businesses for Giving and Philanthropy
- 2022 Modern Retail Awards Finalist for Best Agency/Retail Collaboration
- Inc.'s Best Workplaces in America for 2023 and 2024
- Retail Touchpoint Brand Experience Awards 2023 Best Mobile/Social Optimization Award
- Adweek's Fastest Growing Companies of 2023
- 2023 Google Premier Partner Award Finalist in the Lead Generation category
- PI Live: Best Influencer Marketing Partnerships of 2024
New Engen maintains top-tier partnerships with leading digital marketing platforms such as Google, Meta, Impact.com, Microsoft, Amazon, Snapchat and Criteo.
About Neuengen
New Engen is a digital marketing agency that impacts brands at every stage of the customer journey. We maximize, measure and repeat. Through a genuine passion for building brands, an insatiable desire to challenge the status quo and deep digital expertise across hundreds of brands and verticals, we bring our clients to the cutting edge of digital marketing. Managing nearly $1 billion in annual ad spend, New Engen was the recipient of the 2022 Google Premier Partner of the Year award for driving online sales, was named an Inc. 5000 Fastest Growing Company, Adweek Fastest Growing Agency and was named to Inc.'s 2022 Best in Business list. New Engen recently acquired Acorn Influence and LT Partners, adding influencer marketing and partner marketing to the agency's capabilities. Learn more here. [www.newengen.com](http://www.newengen.com).
Media Contact:
Alyssa Gay
Neuengen
agay@newengen.com
