Dash Hudson, a leading social media management platform, has been selected as a strategic data partner for EMARKETER's PRO+ product solution. The collaboration will provide marketers with access to benchmark performance data across major social platforms including TikTok, Instagram, YouTube, Pinterest, Facebook and X.
“At Dash Hudson, we believe in the power of data to transform social media marketing strategies by equipping marketers with real-time, actionable insights to help them stay ahead in an ever-evolving digital landscape,” said Kate Kenner Archibald, chief marketing officer at Dash Hudson. “Our partnership with EMARKETER underscores our commitment to providing brands with the tools they need to achieve great results.”
EMARKETER's PRO+ product solution is designed to provide marketers with comprehensive data, analytics and insights to inform their strategic decision-making process. By integrating Dash Hudson's industry benchmarks, marketers can access valuable performance metrics and benchmark their efforts against competitors and industry standards. Additionally, benchmark data can be viewed by industry and is updated quarterly to reflect the rapidly changing social media marketing landscape.
“Social media marketers are constantly reinventing themselves to capture the attention of diverse audience segments across platforms, and increased attention on video-rich social networks is driving demand for interactive marketing experiences,” said Monica Peart, SVP of Data Products at EMARKETER. “Through our collaboration with EMARKETER, Dash Hudson will provide marketers with key social media engagement metrics, including video views, impressions, shares, reactions, link clicks and other important KPIs. This partnership will give marketers the insights they need to improve their social media marketing strategies.”
Through this partnership, marketers will have access to powerful tools and insights to effectively optimize their social media marketing strategies and make informed decisions to drive brand growth and achieve their business goals.
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