One thing I learned about myself using the ABC Auctions app is that I don't have the impulse control I thought I had. The app is simply addictive to some people, like TikTok is to the Ama2000 generation.
ABC Auctions has been in the business of connecting buyers and sellers for years, and it really shows when you use their platform. The mobile app was recently updated, and we love the new look.
ABC Reach
Anyway, ABC Auctions has a new product called ABC Reach that I find interesting: With ABC Reach, ABC says, “We've created a huge database of active consumers with whom we have a good relationship, and you can reach those same customers for a small fee.”
The pitch goes like this:
With over 50 years of experience in the industry, we have mastered the art of marketing. Our dynamic approach and embrace of latest technology is the driving force behind our success, which we are excited to share with you.
At ABC REACH, we leverage our vast experience and deep talent to create innovative tools that help businesses expand their customer base in the most engaging, effective and cost-effective manner. Join us on our journey to tap into new markets and achieve unparalleled growth.
ABC claims to have over 100,000 contacts and their campaigns reach over 5,000,000 people each month, so this is how ABC shares their success with you and gives you access to those contacts.
Another promise is that since this is the age of digital marketing, with ABC Reach you get data and a trackable ROI (return on investment).
This means that by tracking and analysing a range of performance metrics, you can accurately measure the effectiveness and profitability of your marketing campaigns.
This is nothing new in the age of digital marketing, but some people may not be aware of this fact.
ABC Reach's first product is…
broadcast
The broadcast is a mailing list that is scheduled to begin broadcasting on August 1st. Again, there is nothing groundbreaking about the mailing list itself. What is noteworthy is the list of people who will be receiving the mailing list. According to ABC, enthusiastic and Enthusiastic client.
Of course they will say that, but if you talk to ABC Auctions users, you'll find that the average shopper on the platform is just as dedicated as they say.
ABC said, “Each campaign run through The Broadcast comes with comprehensive reporting, allowing you to precisely track your marketing efforts.”
In a nutshell, here's what The Broadcast promises:
Increased sales – Broadcasting allows your business to reach new markets and engage with thousands of new potential customers.
Customer Acquisition – Broadcasts “provide in-depth information about potential customers who are interested in your product, giving you valuable insights.”
Tracking and Analysis – Broadcasting provides information on customer behavior, purchasing patterns and campaign success.
The above are reasons for businesses to be excited, but what are the benefits for consumers?
ABC customers can opt out of receiving The Broadcast, but the company has a simple sales pitch to its customers: “Discover great local products, services and solutions through ABC REACH. Supporting local businesses helps grow and future our communities.”
If you would like more information on how to advertise or to receive emails, click here.
I am not involved in this race but will be keeping an eye on how this all develops.
