This Week in Affiliate Marketing Podcast Hanan Maayan of Vice President of Marketplace Operations Impact He talks about his journey into affiliate marketing and the impact of AI on the industry. He covers the changes in the industry over the years, from the early days of online dating sites to the rise of Google and social media.
Hannan predicts the future of affiliate marketing will see a shift towards higher-value, higher-touch relationships and a focus on generating meaningful business.
Topics include:
- TThe importance of implementing AI in affiliate marketing and leveraging its capabilities to increase efficiency and reach the right audience.
- AI is a once-in-a-generation disruptive innovation that will transform the affiliate marketing industry – What does this mean to you?
- The need for publishers to negotiate meaningful partnerships with technology companies.
Listen to this week's episode here…
Industry disruption
Leanne asks Hanan where she thinks AI could potentially take us: “What do you see the industry looking like in 3-5 years? Especially since you're in the market, you're dealing with different technology providers, you're seeing and hearing different things, there's innovation happening. So I thought we'd start there in this episode. I'd love to hear your thoughts.”
Hanan replied. “Our generation has seen three big disruptions since the early 2000s. I think the first one was the search disruption, when Google came on the scene and displaced all the content portals that dominated the internet at the time.
“Then search went mainstream and became the operating system of the internet. The second disruptive change was social media. So it started around 2004 and really picked up steam around 2007. The third was the smartphone in 2008, with the introduction of the iPhone and the app ecosystem. I think all three of those combined are still smaller in scale than the generative AI that's happening now.”
AI – a big change?
Hannan continues: “Obviously, I don’t pretend that I know what the future holds or that I understand all the implications of AI, but we absolutely have to accept that AI is real and it’s going to have major impacts.
“IThis is not something that can be ignored or brushed off. It will change everything. It has already changed a lot. In terms of our industry, I think there are two big areas that will be impacted by AI. The one that immediately comes to mind is publishing and what AI can and is doing to digital publishing.
“That means content creation. Until very recently, the vast majority of content on the internet was created by humans, and probably still is. But that will very likely no longer be the case soon. The future of content creation and generation is not human. That's a fundamental, major change.”
The future of affiliate marketing and advertiser buyouts
Lee-Ann asks Hanan how he sees the future of affiliate marketing and advertiser buyouts in the channel changing.
Hannan commented: “I mentioned earlier that GenAI is impacting two key areas in our industry. The first is publishing, which I think we've covered in some depth. The second is our channels themselves – the actual affiliates, the affiliate networks, the platforms and within our own industry. I think the key word is automation. I'm already seeing it. We're already seeing it in other industries, like PPC.
“There’s no denying that GenAI brings great efficiencies. As I said last time, how I A friend of mine set up a PPC campaign that would normally take him 10+ days to set up. I set it up in 45 minutes and the results were amazing. So I think we're going to see a huge increase in automation that will change a lot of the more mundane and mundane aspects of our day-to-day work as affiliate marketers and affiliate operators.”
Don't miss Hanan's talk at ELEVATE 2024 – September 16th/17th
Hanan joins our panel: “The Convergence of Performance Marketing and Lead Generation in 2025”
Panel Content: The world of performance marketing and lead generation is rapidly evolving in an increasingly digital and data-driven environment. 2025 marks a critical juncture where these two disciplines will converge, reshaping strategies, technologies and customer engagement models.
This panel will bring together industry experts to explore emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.
Tickets are selling fast! Get your tickets here
Listen in to find out more about:
- The future of affiliate marketing will be focused on creating high-value, close relationships and meaningful business.
- Potential challenges and opportunities presented by AI, such as automating content creation.
- Hanan's Affiliate Marketing Journey
Key parts of this podcast and where you can listen directly:
[08:07] How AI will impact the future of affiliate marketing
[16:35] How the way we work with publishers is changing
[23:30] The Future of Affiliate Marketing and Advertiser Buyouts
Elevate Summit 2024 – London
For the first time ever, the in-person conference will be held in London on September 16-17th, where lead generation and affiliate marketing collide.
Only a few tickets left! Get your tickets here
Tickets for the two-day conference, taking place at Park Plaza Westminster Bridge, include:
- Two-day conference and keynote speaker lineup (learn from the best in the industry)
- Access to selected masterclasses to help you level up your performance and skill development
- Complimentary lunch and snacks on both days
- Networking and Exhibition Area
- Matchmaking Meetups
- Social Networking Party
Don't miss your chance to join us for this groundbreaking ELEVATE Summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn what's new and trending in the world of affiliate marketing and lead generation from industry veterans. Click now. here.
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