A shift towards more interactive and multimedia email content, and growing demand for data protection and advanced analytics

Global Email Marketing Software Market

Dublin, July 17, 2024 (GLOBE NEWSWIRE) — The “Email Marketing Software – Global Strategic Business Report” report has ResearchAndMarkets.com Recruitment.

The global email marketing software market is estimated to reach USD 1.8 billion in 2023 and is projected to reach USD 3.4 billion by 2030, growing at a CAGR of 9.5% from 2023 to 2030. This comprehensive report provides a detailed analysis of market trends, drivers, and forecasts to help you make informed business decisions.

Regulatory compliance with laws such as GDPR has become critical, forcing businesses to adopt email marketing platforms that ensure data protection and privacy. Increasingly, these platforms are equipped with advanced analytics and reporting tools that provide insights into campaign performance and customer behavior, allowing marketers to fine-tune their strategies in real time.

Additionally, the rise in user-generated content and interactive email elements, such as embedded videos and interactive polls, is improving content credibility and user engagement, making email campaigns more engaging and effective. The continuing evolution of email design, with its focus on minimalism, accessibility and visual appeal, is also shaping the landscape, ensuring that emails not only reach but also resonate more deeply with your audience.

Key insights:

• Market Growth: Understand the significant growth trajectory of the on-premise deployment segment. The on-premise deployment segment is expected to reach USD 1 billion by 2030, at a CAGR of 5.5%. The cloud deployment segment is also expected to grow at a CAGR of 11.7% during the analysis period.

• Regional Analysis: Gain insights into the US market, estimated to reach $473.5 million in 2023, and the Chinese market, projected to grow at a staggering CAGR of 12.3% to reach $739.9 million by 2030. Discover growth trends in other key regions including Japan, Canada, Germany, and Asia Pacific.

Report highlights:

• Comprehensive market data: Independent analysis of annual revenue and market forecasts (in USD millions) from 2023 to 2030.

• Detailed regional analysis: In-depth analysis of key markets including the United States, China, Japan, Canada, Europe, Asia Pacific, Latin America, Middle East and Africa.

• Company Profiles: Features major companies such as AWeber Communications, BlueVenn, and Bronto Software.

• Free Updates: Receive free report updates for one year to stay up to date with the latest market trends.

Key attributes:

Market Overview

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• Influencer Market Insights

• Global Market Trajectory

• Latest News from the World Economy

• Email Marketing Software – Market Share by Key Competitors Globally, 2024 (E)

• Competitive Market Presence for Global Players in 2024 – Strong/Active/Niche/Trivial Market (E)

Market Trends and Drivers

• The Role of Email Marketing in Customer Retention Strategies

• Automate your email campaigns to increase efficiency and response rates

• Integrating AI for personalized content generation increases market engagement

• E-commerce growth requires an advanced email marketing strategy

• Enhancements to email design tools enhance creative opportunities

• The expansion of small and medium-sized enterprises creates market opportunities

• Adopting a cloud-based solution increases scalability and flexibility

• A move towards more interactive and multimedia email content

• How social media platforms impact email marketing

• The use of AI in email marketing is accelerating

Focus on the selected players(126 listings in total)

• AWeber Communications

• Blue Ben

• Bronto Software

• Campaign Monitor

• Constant Contact Co., Ltd.

• Mail Centre UK Limited

• Emma

• Epsilon Data Management LLC

• Get Response

• IBM

• Eye Contact LLC

• j2 Global Co., Ltd.

• Lucini & Lucini Communications

• Pinpointe On-Demand Inc.

• Salesforce.com, Inc.

• Selligent Marketing Cloud

• Simple Cast

• Stream Transmission

• Teradata, Inc.

• Topica Corporation

• Vertical Response Inc.

For more information on this report, please visit: https://www.researchandmarkets.com/r/7nil8u

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