Do you want to make videos for a living? You're not alone! TikTok has become a huge hit around the world. 1 billion active users, Many of them are looking to make a profit.
But can you make money on TikTok? It's a little different than other platforms, but not impossible. In this guide, we'll tell you the dos and don'ts and show you how to make money on Tik Tok in Canada.
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The best ways to make money on TikTok in Canada
Contrary to popular belief, teeth The right and wrong ways to earn a salary on TikTok. Below we will explain the best ways to make money.
Promote your business
This one is pretty obvious, but it's still one of the best ways to turn TikTok into a job. So if you have a product or service you want to sell, this app is the perfect place to promote it by creating witty, eye-catching videos. Once you get more views, likes, and a larger audience, you can show off what you can offer and drive more traffic to your website.
But for this to work, you need a strong selling point. What makes your business unique? Why should your followers come to your business and not your competitors? Think about these questions and weave the answers into your posts to make sure your audience knows there's no one else like you.
Earn virtual gifts from live streams
Canadian TikTok influencers can also take advantage of livestreaming. Why? Because TikTok allows followers to interact with creators by sending them virtual gifts every time they go live. These gifts can then be redeemed for cash.
But there's a catch: to make money, you need to find out when your audience is most active and make sure you have a wide reach before you start streaming, because what's the point of streaming if no one is watching? You can also promote your live stream in your previous posts, letting your followers know when they can watch it online.
Get sponsored
It's no surprise that revenue on TikTok typically comes from sponsorships – deals where influencers promote and endorse a brand's products or services on their page, like ads – so as you build up a following, you're likely to be approached by brands who want to sponsor your content.
Sponsorship deals can be incredibly lucrative, so TikTok has created a space where influencers and brands can connect, called the Creator Marketplace. Here, brands can search the marketplace for suitable influencers to promote them, which is a win-win.
Promote affiliate products
Another great way to make money on TikTok is by promoting affiliate products, but to do this successfully, you'll need an already established and engaged follower base.
Affiliates work similarly to sponsorships, except that the creator encourages their audience to visit the brand's website and make a purchase. When a purchase is made, the influencer receives either a flat fee or a percentage of the sale, depending on the contract.
Sell your own products
TikTok in Canada allows creators to sell their own physical or digital products, such as t-shirts, stickers, or other merchandise with your username or tagline. Or, if you're a musician, you can sell your songs directly from your video or through a link in your bio. Bonus points if you make your posts fun and engaging.
Join the Creator Fund
If you hang around TikTok and aren't naive, you've probably heard of Creator Fund. Basically, this program allows you to make money from your videos as TikTok pays you 2-4 cents per 1,000 views. It might not seem like much, but if your video goes viral and gets millions of views, that amount can add up quickly.
However, not everyone who makes TikToks can join the Creator Fund – instead, they must meet a number of criteria, including being based in the US, UK, France, Germany, Spain or Italy.
But wait, why are we encouraging you to join the Creator Fund if it's not available in Canada yet? Don't worry, Canadian TikTok influencers will soon be able to dance their way to the bank too, as the app may include Canada in the fund in 2022.
Work as a consultant
But what does that have to do with TikTok? Well, you can work as a TikTok consultant (yes, that's a thing). As the app becomes more popular, more people are getting involved and sharing their expertise on different issues. So, if you have experience in social media marketing, you could try your hand as a consultant and help creators execute their TikTok strategy.
On the other hand, if you don’t want to work with influencers, you can also offer your services to a multitude of companies that are ready to pay top dollar for your specialty. The world is truly yours!
Flip TikTok Account
Finally, if you know what flipping a house means, you'll know what flipping a TikTok account means. This method is a little more advanced than the previous one, but it can be a lot more profitable. Basically, you buy an underpriced TikTok account with a large following, grow it organically, and then sell it for more than you bought it for.
So, if TikTok monetization isn’t for you, this option is another great way to make money quickly. All you have to do is create a specific theme for your account and add videos related to your niche to increase user engagement. Once your account reaches a large audience, it will become attractive to big brands who are willing to pay big money.
Tips for making money
If you already have a large following, all of the above points are valid, but if you're a new TikTok user just getting started, you may not have as many options for making money. Here are some tips to help you make your videos stand out:
Find your niche
One of the best ways to get noticed on TikTok is to focus on a specific niche. Currently, the most popular are dance, cooking tutorials, and makeup tips, but you can basically find anything there. That way, you can more easily grow your audience because you'll attract people who are interested in your content.
If possible, try collaborating with other Canadian TikTok influencers in your niche so you can cross-promote each other and increase engagement on both sides. You can also join in on challenges that other influencers are running to get in on the action.
Build your brand
Naturally, building a personal brand can attract sponsorships and other lucrative opportunities. To do this, make sure your username is consistent across all platforms and use specific hashtags (such as #foryoupage) or branded elements in your videos to easily distinguish you from other creators with similar content.
Moreover, you can use viral music that suits your brand while keeping your brand awareness in mind.As you can see, going viral is a delicate task and it is not a surefire way to increase your TikTok monetization.
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Offer free value
If you want people to buy your product, use your service, or just like your videos, you need to give them a reason to do so. That means offering your followers something of value for free, like an eBook you wrote or a discount code for a brand they'll love. That way, you can show potential customers what you're talking about.
For example, if you’re running a TikTok ad for a cookbook, you could create a few tutorial videos for the recipes in your book to show viewers what you have to offer before encouraging them to buy.
Focus on engagement
As you know, interactivity and engagement are key on TikTok, so the more likes, comments and shares your video gets, the more likely TikTok will promote it in their FYPs. So, you should regularly reply to comments, answer questions, go live and actively engage with your followers.
You can also use the analytics tools in TikTok Creator Studio to track your progress and see which videos are performing well so you can continually implement the most effective methods.
What is the TikTok Creator Fund?
We've already briefly mentioned the Creator Fund, but let's take a look at the details of the program.
TikTok Creator Fund is a program that allows eligible creators in certain countries to earn revenue directly from their posts. Unfortunately, if you're a new creator and haven't been around long enough to see significant account growth, you won't have easy access to the fund. To be eligible for the fund, you must meet the following criteria:
- Must be 18 years or older
- You must be based in the US, UK, France, Germany, Spain, or Italy
- Must have at least 10,000 followers
- You must follow TikTok's Terms of Service and Community Guidelines
- Your video must have had over 100,000 views in the last 30 days
If you are accepted into the fund, you will receive certain TikTok rewards based on the number of views your videos get, and you will be able to see how much you have earned in the analytics section of your account.
But if influencers think they can make a ton of money every time they post a video, they're sorely mistaken: To raise significant amounts of money through the fund, creators need to get a lot of views, since TikTok only pays about $15 per 500,000 views and $45 per million views.
But if your video goes viral and you gain a huge audience, your TikTok earnings could easily cover the costs of your next vacation, so at the end of the day, it all comes down to luck and perseverance.
lastly
As you can see, there are several ways to make money on TikTok in Canada. Whether you want to promote a business, sell products, or work as a TikTok consultant, you have the opportunity to capitalize on this trend and make some cash, so start posting!
