News Corp Australia unveiled new ways for brands to engage with consumers to key industry decision makers at its inaugural digital marketing D_Coded event, held in Perth last week in partnership with Media Tonic.
At Tuesday's event, News Corp's Lou Barrett, managing director of client partnerships, announced that Intent Connect, the media company's intelligence and data platform, has been enhanced with new AI technology designed to provide clients with advanced data collaboration capabilities throughout the planning, booking and measurement process.
The newly enhanced Intent Connect platform provides intuitive support by incorporating AI chatbots, booking flows, programmatic booking capabilities, and campaign analytics.
Barrett has asked local industry in Perth to trial the platform's Customer Match data feature, with News Corp being one of the first publishers in the country to integrate this first-party data solution, allowing marketers, advertisers and agencies to leverage their own customer data against News Corp audiences.
“This will enable us to personalize the ad experience in an impactful and privacy-compliant way,” Barrett said.
