BOULDER — Sovrn, a publisher technology platform that empowers content creators, has launched a new publisher steering committee focused on commerce and affiliate marketing, according to a news release. The group will tackle the biggest challenges in the affiliate ecosystem.
The committee is comprised of top publishers including NewsCorp, Hearst, Dotdash Meredith, Walmart, Babylist, Penske Media Group, New York Times Wirecutter, Bustle, DailyMail.com and Vox Media, and its mission is to provide guidance on developing the tools, technologies and processes publishers need to maximize affiliate revenue while minimizing the overhead of highly fragmented workflows, according to the press release. Their input will inform a roadmap for enhancements to the Sovrn Commerce platform and help shape the future of online commerce, the press release said.
“We've always believed that the best way to confront and address challenges in the publishing industry is to work collaboratively and together to find innovative solutions that stand the test of time,” Carla Sell, managing director of commerce at Sovrn, said in the release. “Our goal with this steering committee is to provide a forum to shape the future of our commerce software and, more importantly, to engage our customers and partners in conversations that contribute to the advancement and sustainability of the industry.”
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The Affiliate Marketer Steering Committee is made up of 10 executives.
- Tory Brangham, Chief Commercial Officer, Dotdash Meredith
- Camilla Cho, SVP of Ecommerce and Affiliates, Vox Media
- Lauren Dick, Executive Director, DailyMail.com
- Jackie Goldstein, vice president of business affairs, New York Post
- Lee Ann Grant, Chief Growth Officer, Babylist
- Leilani Han, Executive Director of Commerce, New York Times Wirecutter
- Jamie Miles, vice president of e-commerce, Penske Media Corporation
- Megan Muntean, Executive Vice President of Commerce and Revenue Development, Bustle
- Mary Schulke, Associate Director of Affiliate Marketing, Walmart
- Jessica Spira, vice president, commercial affairs, Hearst Newspapers
“Today's digital media environment faces significant challenges. Rapid advancements in technology, such as advances in generative AI and constant changes to Google's search algorithms, are forcing affiliate marketers to adapt their business models, embrace new channels and experiment with innovative approaches to digital commerce,” the release stated.
According to the release, the steering committee will meet regularly over the next 12 months with affiliate marketing stakeholders representing publishers, merchants and affiliate networks to explore industry challenges, identify opportunities and exchange ideas on best practices to drive innovation.
