We have compiled a list of the top social media platforms.
Specifically, we ranked the most popular social media networks based on user numbers and monthly traffic data.
(Traffic data was obtained using Semrush and Similarweb).
All traffic data is estimated based on the most recent data available, June 2024. Monthly active user estimates are calculated from each platform's most recent reports.
What are the most popular social media platforms?
According to the latest data, Facebook is the most popular and most widely used social media platform in the world. 3,060,000,000 Monthly active users means that 37% of the world's population uses Facebook at least once a month. 2.7 billion In terms of number of users, YouTube is the second most popular social network.
Social media networks that focus on short-form video content are growing rapidly, including Instagram and TikTok. Messenger applications like WhatsApp, Facebook Messenger, and Telegram have also rapidly risen to the top of this list over the past few years.
Top 35 Most Popular Social Media Websites
| Ranking | Social Media Networks | Monthly Active Users (MAU) | Monthly Organic Traffic |
| 1 | 3,060,000,000 | 13,900,000,000 | |
| 2 | Youtube | 2.7 billion | 75,200,000,000 |
| 3 | 2.4 billion | 4,000,000,000 | |
| Four | 2.35 billion | 7,000,000,000 | |
| Five | Tick tock | 1.67 billion | 2,900,000,000 |
| 6 | 1.31 billion | 5,800,000 | |
| 7 | Messenger | 1.1 billion | 285.1 million |
| 8 | telegram | 900 million | 577.9 million |
| 9 | Viber | 820 million | 18,200,000 |
| Ten | Snapchat | 800 million | 201.5 million |
| 11 | Douyin | 752 million | 168.8 million |
| 12 | Baidu | 676 million | 1,500,000,000 |
| 13 | Q-Zone | 615 million | 461.5 million |
| 14 | Spotify | 602 million | 765,900,000 |
| 15 | X (Twitter) | 600 million | 5,100,000,000 |
| 16 | Sina Weibo | 588 million | 126.7 million |
| 17 | 518 million | 941.6 million | |
| 18 | 430 million | 5,300,000,000 | |
| 19 | Quick | 370 million | 10,400,000 |
| 20 | Biribiri | 336 million | 863,900,000 |
| twenty one | Microsoft Teams | 320 million | 1,700,000,000 |
| twenty two | 310 million | 1,800,000,000 | |
| twenty three | Quora | 305 million | 1,200,000,000 |
| twenty four | Vimeo | 260 million | 90,800,000 |
| twenty five | line | 230 million | 285.3 million |
| 26 | Little Red Book | 200 million | 59,400,000 |
| 27 | discord | 200 million | 966 million |
| 28 | Share Chat | 180 million | 9,300,000 |
| 29 | Josh | 151 million | 303,500 |
| 30 | thread | 150 million | 82,200,000 |
| 31 | Twitch | 140 million | 1,800,000,000 |
| 32 | tumbler | 135 million | 222.5 million |
| 33 | Moderate | One hundred million | 223.4 million |
| 34 | VK (V Contact) | 80 million | 1,200,000,000 |
| 35 | Rumble | 50 million | 85,000,000 |
Unsurprisingly, the list includes many big names in the social media industry, such as Facebook, Instagram, and X (Twitter).
We decided to highlight some of the top social networks that are currently experiencing rapid growth.
1. Telegram
Five-year search growth: 456%
Search Growth: explosion
Monthly active users: 900 million
Monthly traffic (global): 577.9 million
explanation: Telegram is a freemium instant messaging application that prioritizes security and encryption. The cloud-based platform allows users to share large media files and create groups of up to 200,000 members. The ad-free Telegram Premium grew to 1 million users within 6 months of its launch.
2. TikTok
Five-year search growth: 1,520%
Search Growth: explosion
Monthly active users: 1.67 billion
Monthly traffic (global): 2,900,000,000
explanation: TikTok is a short-form video social media network that focuses on a highly personalized “For You” feed. Unlike many popular social media sites, TikTok's algorithm shows videos based on user interactions, allowing users to become popular without having a large following.
3. Little Red Book
Five-year search growth: 1,900%
Search Growth: explosion
Monthly active users: 200 million
Monthly traffic (global): 59,400,000
explanation: Xiaohongshu (aka RED) is a Chinese social media and e-commerce platform that combines the features of Instagram, Pinterest, and Amazon into one platform. The company posted a loss of $200 million in 2022 but reported a profit of $500 million in 2023.
4. Discord
Five-year search growth: 165%
Search Growth: usually
Monthly active users: 200 million
Monthly traffic (global): 966 million
explanation: Discord is a communication platform for creating communities and groups around gaming, education, and other topics. Notably, the company turned down a $10 billion acquisition offer from Microsoft in 2021.
5. WhatsApp
Five-year search growth: 135%
Search Growth: usually
Monthly active users: 2.4 billion
Monthly traffic (global): 4,000,000,000
explanation: WhatsApp, now part of Meta, is a messaging app that allows users to send text and voice messages, make audio and video calls, and share media with others. End-to-end encryption and user privacy controls keep conversations secure and private.
6. Reddit
Five-year search growth: 122%
Search Growth: explosion
Monthly active users: 430 million
Monthly traffic (global): 5,300,000,000
explanation: Reddit is a social news and discussion platform where users can share content, vote, and comment on posts. They are organized into communities, or subreddits, around specific niche topics. This social media network aims to build real relationships online.
7. Douyin
Five-year search growth: 1,329%
Search Growth: explosion
Monthly active users: 752 million
Monthly traffic (global): 168.8 million
explanation: Douyin is a social media app for creating and sharing short videos. It is popular in China and other Asian countries and is owned and operated by ByteDance, the company that created TikTok. Although the platforms are nearly identical, they are run as completely separate entities.
Conclusion
This concludes our list of the most popular social media networks in the world.
With big brands like Facebook, Instagram, and YouTube all pivoting to short-form video content like TikTok to keep users engaged, this content and messaging apps like Telegram, Whatsapp, and Discord continue to grow and become more popular, making them worth keeping an eye on throughout 2024.
