Editor's note: Social Skills is a bi-monthly feature of RISMedia's Daily News focusing on social media and digital marketing tips, trends and solutions for agents and brokers.
In this day and age of social media formats and the storytelling that comes with it, blogging can feel like a somewhat outdated form of marketing. However, this couldn't be further from the truth.
Blogging is a lost marketing technique that can help grow your real estate business, and there are many ways it can be customized to fit your real estate brand image.
Why write a blog?
Blogging offers many benefits to your business that have been overlooked due to advances in social technology.
Firstly, it increases traffic to your website. Websites are the main source of business growth. People who find out about you through social media also visit your website to learn more and get in touch. Having a blog on your website with strong SEO will attract new viewers to learn more about your business and eventually get in touch with you for your services.
Blogs also contribute to social media marketing. Blog content can easily be converted into social media posts and linked to your website to drive more traffic. This also increases your social media traffic.
Customer trust is another big factor that blogging can bring to your business. So much of marketing in real estate is about branding yourself as an expert in your field so clients know they can trust you. Blogging helps prove your expertise in the field by showcasing your knowledge of the industry and market in all its forms.
Get started
When we hear the word blog, we think of something very niche, like an online diary from the MySpace era, but blogging is a lot broader than that. Blogs can range from very casual to very professional, but to grow your business, you'll need to focus on the more professional aspects.
Depending on how you choose to theme your business branding, you can focus your blog in a few different ways.
You can break down housing market news and trends for buyers and sellers to help them understand the market and prepare for their endeavors (and connect with you when they need a REALTOR®).
You can also use your blog to show off your local expertise and brand yourself as a hyper-local expert by discussing local real estate trends or becoming a sort of local guide to local businesses and attractions.
Another great way to use a blog is to post recommendations about buying, selling, and owning a home – industry tips and tricks. These could be anything from home renovations, home care and maintenance, decorating, negotiating, choosing an agent, what to look for in an inspection, and much more.
Whether you pursue just one approach to blogging or a little bit of everything, you can adopt the method that works best for your brand to maximize your marketing efforts.
Are you looking to improve your online presence, enhance your content, and grow your real estate business? ACESocial by RISMedia is radically simple content marketing proven to highlight your expertise, increase engagement, generate leads, and boost brand awareness – all in one place. To learn more or sign up now, visit: acesocial.rismedia.com.
