World Travel Market (WTM), the leading trade fair for the global travel industry, has hired communications consultancy Davis Tanner after a three-way competition.
The Davies Tanner team will be tasked with developing and executing a B2B and B2C PR strategy to raise awareness and increase attendance of the event, and the agency will also promote WTM exhibitors to international trade and consumer media through the support of the press office.
The WTM account will be managed by client services director Becca Klug and senior account director Evie Kennedy and will be supported by Davis Tanner’s agency brands, including consumer travel specialist agencies. audienceand its specialist business events agency, DT.
PRWeek UK understands that WTM previously handled its PR in-house.
Robert Wright, managing director at Davis Tanner, said: “We are thrilled to have the opportunity to work with such an iconic brand in the travel and tourism industry, with its world-class events and team.”
“This award also demonstrates the creativity, tenacity and dedication of the Davis Tanner team in delivering groundbreaking campaigns for our clients and we look forward to supporting the team as they contribute to expanding the WTM brand and increasing the event's recognition and reputation as the most influential event in the travel industry.”
WTM is the leading B2B travel and tourism event for industry professionals to network and develop business. In 2023, WTM welcomed more than 40,000 professionals from 184 countries to the trade event in London.WTM London 2024 will take place from 5th to 7th November at the ExCeL in London.
Juliette Rosaldo, WTM's exhibitions director, added: “With WTM's growing presence and commitment to delivering value to key stakeholders, WTM has appointed communications agency Davis Tanner to support the next stage of its evolution.”
“Davis Tanner's proposal demonstrates a deep understanding of the events sector and demonstrated connections to the global travel industry, which combined will be invaluable as we work together to achieve our ambitious goals.”
