Vancouver, British Columbia, July 30, 2024 LONDON, Oct 23, 2020 /PRNewswire/ — Fintel Connect, the leading partner marketing solution for the Fintech and banking industry, has released the Financial Industry Affiliate Marketing Report 2024. This first-of-its-kind report provides an exclusive look at affiliate marketing trends and forecasts in the financial sector for 2024. North America.
2024 Financial Industry Affiliate Marketing Report
The report uncovers insights from over 110 affiliates, influencers, and publishers of all sizes serving retail and business audiences in the fintech and banking industries. It consolidates data on a range of topics including consumer trends, product priorities, marketing innovation focus, and common industry challenges. Additionally, the report analyzes affiliate responses from both markets to uncover commonalities and differences.
“The affiliate marketing ecosystem in financial services is unique – a highly regulated and vertically integrated industry, which requires a deep dive into the trends shaping it. We are uniquely positioned to unlock these insights by studying the people who know the market best: affiliates specialising in the sector. We're excited that this report is the first to give marketers in the fintech and banking industry a deeper understanding of the affiliate landscape and market to build more meaningful partnerships,” said Nicky Senyard, CEO at Fintel Connect.
Key highlights:
- Consumer Product Trends: Canadian affiliates surveyed expect credit cards to be the top growth area, while U.S. respondents expect increased investment interest.
- Business Product Trends: U.S. publishers surveyed expect demand for loans to continue, while their Canadian affiliates expect payment solutions to be a top choice.
- Expand your horizons: Affiliates in both countries are increasingly promoting mature digital product categories such as credit cards and savings.
- Prioritized marketing tactics: A significant percentage of US publishers surveyed plan to use video content, while Canadian publishers plan to focus more on email marketing.
- Benefits of affiliate marketing: Survey respondents in both markets strongly believe that the greatest value for banks and fintechs is delivering cost-efficient acquisitions.
The full report can be found here: here.
About us:
Fintel Connect is the leading partner marketing solution built for the financial industry. We support the banking and financial ecosystem with the tools and insights to reach prospective customers and offer the right products to the right audience in a compliant and cost-effective manner. Serving over 100 leading financial brands including Ramp, Scotiabank and PSECU, Fintel has strategic partnerships with Visa and the American Bankers Association and is backed by BankTech Ventures and Economic Development Canada.
Media Contact:
Paola Castillo
236-512-6219
[email protected]
SOURCE Fintel Connect
