Social Beat Acquires Sukoon's Digital Authority, Marketing & Advertising News, ET BrandEquity

The digital marketing agency has acquired the digital mandate of Sukoon, a mental health hospital chain in India.

The role, which was won after a multi-agency pitch, consists of planning, strategizing and managing the brand's entire digital campaign, the company said in a press release.

Social Beat will be responsible for all digital marketing efforts with a focus on generating quality leads and getting Schoon hospital admissions. The agency will reimagine the brand's digital journey and work towards its digital performance goals using various digital platforms, the company added.

Vikas Chawla, co-founder of Social Beat, said: “By leveraging our expertise and leveraging the full range of our digital solutions, we are focused primarily on skillfully communicating a brand’s offering and its benefits to a diverse and nuanced audience, and our next goals include: Achieve high-quality lead generation and increase attendance at Schoon facilities.”

“We are excited and look forward to adding value to Schoon's core goals and business objectives and creating top-of-mind memories for the brand,” Chawla added.

Kanishk Gupta, co-founder and chief operating officer of Sukoon, said: Country. We truly believe that our partnership with Social Beat will help us grow and set new standards in mental healthcare, driving our brand philosophy forward in India. ”