press release
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February 19, 2024 11:00 EST
MCT's exclusive resource is the industry's first comprehensive guide on this topic.
DOWNERS GROVE, IL, February 19, 2024 (Newswire.com) –
Marketing Card Technology, LLC (MCT) has published its first-ever companion guide for marketers looking to use cards to drive direct mail responses. A basic guide to increasing direct mail responses using membership cards is available exclusively in PDF format from MCT and is provided free of charge upon request to eligible marketers. This is the first resource of its kind to provide detailed guidance and use cases to help organizations successfully design and execute direct mail card packages.
Sri Lala, MCT's vice president of direct mail, tied the timing of the guide's publication to the United States Postal Service's (USPS) current promotion of tactile, sensory, and interactive marketing emails. . “With current mail promotions, now is an ideal time to test new card packages and bring back tried-and-true card packages. Direct mail packages that incorporate cards are eligible for a 5% postage discount. Marketers should visit the USPS website to learn more about the USPS promotion, which runs through July 31, 2024.
A basic guide to increasing direct mail responses using membership cards It provides industry-specific ideas and examples, and introduces readers to concepts such as “swag cards,” a tool marketers can use to increase loyalty and appeal to customers' emotions. Later in the guide, we'll go into more detail about printing and production options and card embossing standards.
MCT CEO Push Venkitasamy said: Cards have proven to be an evergreen solution for successful direct mail. Our hope is that marketers will enjoy this guide year-round and that the information we provide will inspire direct mail card packages that produce great results. And if marketers start now, they can take advantage of valuable postage savings offered through the 2024 USPS Marketing Mail Promotion. ”
Marketers and members of the media interested in receiving a copy of A basic guide to increasing direct mail responses using membership cards We encourage you to contact us at info@mctechnology.com or fill out the response form on the MCT website.
Source: Marketing Card Technology, LLC
