Social media has made it possible—even easy—for all businesses to get their message out and launch a product to a large, growing audience. It’s a true leveler of the marketing playing field and gives small and mid-sized businesses a chance to increase brand awareness, get more followers, boost traffic, and increase conversions or qualified leads without spending tons of money to do it.
Fortunately, it’s not hard to get started building engagement and sales using the broad reach offered by social media. In this article, we will cover ten social media services you need. Discover how these social media services can assist your business, regardless of size, in effectively managing social media’s dynamic and constantly evolving realm, ultimately enhancing engagement, boosting your conversion rates, and driving sales.
Social Media Services You Need to Increase Engagement and Sales:
Social Media Services You Need
Discover how these agencies can assist your business in effectively managing the dynamic and ever-changing world of social media, ultimately enhancing engagement, boosting your conversion rates, and driving sales. If you require digital or social media marketing services to achieve specific goals or enhance your brand presence, continue reading.
Top
social media services
2024
Best for SMBs
Founded: 2011
Key Services: Social Media Marketing, Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social Advertising, Content Production, Digital Advertising, Video Production
Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat
Sociallyin’s team excels at crafting unique brand strategies, handling daily online tasks, and defining distinctive brand voices that resonate with the audience without overwhelming them. They focus on delivering and monitoring concrete results for clients, measuring success with tangible metrics, and striving to exceed expectations. Their comprehensive approach brings together all the necessary services in one place, including strategy, content creation, and analysis, to meet all social media needs.
Sociallyin is a minority-owned company that prioritizes diversity in its hiring process. Some of its notable clients include Dick’s Sporting Goods, TGIFridays, Net App, Samsung, Nikon, and Marriott Vacation Club.
Key Features:
- In-house Production Team: Has an in-house production team skilled in crafting high-quality social media content.
- Results-Driven Approach: Prioritizes delivering results for its clients. They diligently monitor campaign performance and make necessary adjustments to ensure clients achieve their goals.
- Dedicated Social Studios: Maintains a dedicated studio space for producing diverse social media content tailored to specific audiences.
- Social Natives: Comprises diverse social media experts who have grown up using social platforms throughout their lives.
Offices: Atlanta
Best for small to mid-sized businesses
Founded: 2011
Key Services: Web Design, SEO, Social Media Marketing, PPC Advertising, Email and SMS Marketing, eCommerce Development, Web Development, UI/UX Design, CRM Consulting, Public Relations
Channels: HubSpot, Shopify, WordPress, Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Google My Business, Twilio, Nexmo, Amazon Seller Central, WooCommerce, Magento
SmartSites is an acclaimed digital marketing and website design agency dedicated to enhancing your brand’s visibility and influence. Their typical engagement process begins with a thorough setup process, which includes enhancing your profiles, creating necessary graphics, developing strategies, setting goals, and conducting research on hashtags and competitors. Once this is complete, their team generates monthly content and graphics, implements engagement strategies, and boosts posts to help you achieve your growth and awareness objectives.
They provide comprehensive social media solutions that encompass various aspects of customer engagement. This involves responding to comments, managing follows and unfollows to aid in organic growth, inviting new audience members to follow your page, and refining algorithms to ensure your content reaches the most relevant audience.
SmartSites’ noteworthy clients include Porsche, Rakuten, Rockville Interiors, and Harvard University.
Key Features:
- Experienced Team: Has a roster of seasoned digital marketing professionals who can provide top-notch expertise and guidance throughout your campaigns.
- Customized Strategies: Creates tailored social media marketing plans to match your specific goals, ensuring each campaign meets your unique needs and objectives.
- Data-Driven Decisions: Uses data and analytics to guide their strategies, making informed choices to optimize your marketing efforts for the best possible outcomes.
Offices: New Jersey, New York
Best for mid-market to large businesses
Founded: 2011
Key Services: eCommerce, Lead Generation, Paid Search, SEO, Paid Social, Amazon, Creative, Lifecycle Marketing, Email Marketing, Social Media Marketing
Channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google Ads, Google Shopping, Amazon, TikTok, Bing, Snapchat
Disruptive Advertising is a leading PPC and digital marketing agency that specializes in comprehensive marketing strategies. They leverage top platforms and services to help you overcome challenges and reach your goals. They offer a free social platform audit, which highlights areas for optimization and enhances your social media marketing approach. They also provide a detailed overview of their process, allowing you to address your questions and make well-informed decisions. Their paid social specialists identify gaps in your digital marketing and social media strategies, maximizing your investment and optimizing your advertising budget.
The agency holds certifications from Google, HubSpot, and Facebook and serves notable clients like Fandango, Adobe, Nani Swimwear, and Crossover Symmetry.
Key Features:
- Full-Funnel Paid Social Media Services: Encompasses diverse platforms and focuses on a full-funnel approach.
- Collaborative Learning: Collaborates across various platforms to create cohesive strategies and shares insights for better results.
- Continuous Learning: Stays updated with the paid social media advertising landscape, ensuring their expertise remains current.
- Holistic Digital Strategy: Provides comprehensive support for digital advertising, covering overall strategies, content management, Google Ads management, plan development, and more.
Offices: Utah
Best for businesses of any size
Founded: 2014
Key Services: Social Media Marketing, Social Media Audit, Social Media Strategy, Creative Strategy and Production, Paid Media Management, Influencer Marketing, Analytics and Reporting
Channels: Instagram, TikTok, Twitter, YouTube
Fresh Content Society (FCS) is an award-winning agency that assists local and global businesses in creating, constructing, and overseeing robust organic and paid media campaigns. They understand that a one-size-fits-all approach doesn’t work for social media marketing, so they focus on nurturing organic social media communities. Their team takes a deep dive into your business objectives and tailors their strategies to help you achieve them. By identifying gaps in your current marketing approach, they determine the most effective methods to enhance your brand’s online visibility and exposure.
Notable clients of FCS include KFC, True Value, National Geographic, Coleman, Stern Pinball, and Sabre.
Key Features:
- Experienced Specialists: Has a passionate team of seasoned social media experts who stay current with the latest trends and best practices.
- Data-Driven Approach: Utilizes data to shape its social media marketing strategies, continuously monitoring campaign performance to ensure clients meet their goals.
- Tailored Services: Acknowledging each client’s uniqueness, the FCS team customizes its social media marketing to suit individual needs.
- In-House Content Creation: Maintains an in-house production team skilled in crafting top-tier social media content.
- Innovation Focus: Remains dedicated to innovation, continually exploring inventive methods to help clients achieve their social media objectives.
Offices: Chicago
Best for enterprises
Year Founded: 2013
Key Services: Creative and Content, Marketing Strategy, Media Buying, Organic Awareness, Product and Development, App Store Optimization, Mobile Strategy, Influencer Marketing
Channels: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Display Network, Facebook Audience Network, Google Play Store, Apple App Store, Amazon Appstore, Hulu, Netflix
Moburst is an award-winning mobile-focused marketing agency that helps companies achieve their goals, scale up, and become industry leaders. Its team excels in social media marketing, crafting compelling content that drives conversions. From banners to video ads, they create strategic narratives that connect with your audience and spark engagement.
Their extensive and long-term partnerships with major global platforms give the agency a significant advantage. They are at the forefront of identifying valuable insights, new features, and successful strategies for maximizing opportunities.
They also have a track record in executing cost-effective, innovative, and creative mobile marketing campaigns. Some of Moburst’s distinguished clients include Google, eBay, Dunkin’ Donuts, Nielsen, Pfizer, Sony, Uber, and Reddit.
Key Features:
- Tailored Content: Creates a social media plan based on your product, goals, budget, trends, and audience to guide your growth.
- Balanced Strategies: Determines the right mix of organic and paid approaches, posting frequency, and conversion strategies.
- Competitor Insights: Analyze your competitors’ social activities to improve your strategy.
Offices: Tel Aviv, New York, San Francisco, London
Best for multi-location businesses
Founded: 2005
Key Services: SEO, PPC, Social Media Marketing, Web Design, eCommerce Marketing, Digital Marketing, Amazon Marketing, Social Media Brand Management, Web Hosting
Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Amazon, Google, WhatsApp, Messenger, WeChat, Tumblr, Snapchat
Thrive Internet Marketing Agency is a global full-service agency specializing in web design and digital marketing. The agency focuses on enhancing your online brand presence and forming meaningful connections with your audience through social media marketing. They also provide a range of comprehensive tactics, including content creation, scheduling, and performance evaluation on multiple platforms. These assist clients with brand unification, cost reduction, customer relations, community management empowerment, and tracking the progress of campaigns.
The team stays updated on the latest trends and market changes to unlock your brand’s full potential. They also leverage cutting-edge technologies to handle social media accounts and customize campaign management processes to meet your needs and audience preferences.
Key Features:
- Total Brand Control: Tailors social media marketing packages to your specific needs and budget, giving you complete control over branding and content strategy.
- Enhanced Customer Trust: Shares valuable content and engages in online discussions about your company.
- Diverse Marketing Options: Besides Facebook, YouTube, LinkedIn, and Instagram, the team explores platforms like WhatsApp, Messenger, WeChat, Tumblr, and Snapchat to conduct in-depth business reviews, audience analysis, and competitor benchmarking.
- Extensive Expertise: Creatively designs and executes effective social media marketing campaigns for businesses of all sizes and types.
Offices: Dallas, Chicago, Austin, San Diego, New York, Phoenix, Los Angeles, Denver, and more
Best for tech companies
Founded: 2014
Key Services: Customer Generation, SEO, Paid Media, Marketing Automation, Design, Video Production, Lifecycle Marketing, Strategy, Social Media Marketing, B2B Marketing
Channels: HubSpot, Facebook, Twitter, Instagram, LinkedIn, YouTube
Directive is a performance marketing agency tailored to meet the needs of tech companies. Its team comprises specialists in tech marketing, with a primary focus on customer generation. Their sole mission is to drive revenue through data-driven marketing strategies, providing dependable growth efficiency for their clients.
Customer generation is Directive’s signature approach to cultivating high-value customers throughout their journey. By adopting this methodology, tech companies can transform their approach into a dynamic force supporting the entire user lifecycle. Customer generation harnesses a profound understanding of ideal customer segments, using this insight to gain a competitive edge through innovative marketing and product strategies.
Their noteworthy clients include Cisco, WordPress VIP, Amazon, Litmus, Zoom Info, and Uber Freight.
Key Features:
- 1st Party Data Focus: Prioritizes 1st party data in customer generation, which includes information collected directly from customers like email addresses, phone numbers, and website behavior.
- Financial Modeling: Uses financial modeling to help clients understand the costs and potential returns of customer generation efforts. This supports informed decisions about marketing budget allocation.
- North Star Metric (NSM) Focus: Leading tech companies rally around a single NSM to guide their decision-making in go-to-market strategy and capital allocation.
Offices: Orange County, New York, Austin, Toronto, Sydney, London
Best for eCommerce Businesses
Founded: 2010
Key Services: Facebook eCommerce Marketing, Instagram eCommerce Marketing, Multi-Channel eCommerce Advertising
Channels: Facebook, Instagram, Pinterest, Twitter
Nuanced Media distinguishes itself in social media services by offering a comprehensive suite of solutions for eCommerce businesses. Their expertise lies in harnessing the power of major social media platforms, where they create targeted marketing strategies that resonate with a vast online audience. Their approach is not just about visibility; it’s about creating meaningful connections between brands and consumers through well-crafted, platform-specific content and partnerships.
Their services extend beyond typical social media management, delving into the intricacies of SEO and website design to ensure a seamless online experience that converts browsers into buyers. Nuanced Media’s multi-channel strategy is particularly noteworthy, as it integrates various platforms to create a cohesive and powerful online presence for their clients.
Key Features:
- eCommerce Specialization: Tailors strategies specifically for eCommerce platforms, ensuring a deep understanding of online retail dynamics.
- Influencer Collaboration: Leverages influencer networks to amplify brand reach and authenticity.
- Platform-Specific Expertise: Demonstrates a nuanced understanding of different social media platforms, optimizing content and strategy for each.
- Integrated Approach: Combines SEO, website design, and social media for a holistic online marketing strategy.
Offices: Tucson, Arizona
Best for B2B, crypto, fintech, SaaS, and software businesses
Founded: 2017
Key Services: Social Media Marketing, Paid Media and Social, SEO, Influencer Marketing, Branding, Web Design, Web Development, Mobile App Design and Development, Blockchain Development, Lead Generation, Video Production and Marketing, PR and Outreach
Channels: Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, TikTok
NinjaPromo is a leading social media marketing and content production agency with a team of experts dedicated to enhancing your brand’s presence through diverse marketing solutions. Its extensive social media services include platform selection, profile optimization, creating organic social media content, managing online communities, maintaining your reputation, and executing influencer marketing.
They help you launch your brand effectively with a tailored social media strategy that engages your audience and aligns with your long-term goals. Their team works closely with brands to deliver innovative solutions that produce tangible results. They strive to establish a genuine connection with your audience, going beyond mere likes and shares by developing a unique brand voice, crafting compelling content, and engaging authentically.
Notable clients include Bitcoin.com, Bull Perks, Dash, BitForex, Unibright, Hello Pal, and IronFX.
Key Features:
- Award-Winning Team: Led by experienced strategists, creatives, and producers, they collaborate closely with ambitious brands for impactful advertising.
- Tailored Strategy: Crafts customized strategies based on a client’s goals, target audience, and brand identity.
- Comprehensive Social Solutions: Offers organic and paid social solutions, covering strategies, profile optimization, copywriting, graphics, storytelling, influencer marketing, A/B testing, budgeting, creative development, and more.
- Data-Driven Approach: Relies on data and advanced tools to track progress, enabling adjustments for goal attainment.
Offices: New York, Hong Kong, Singapore, Dubai, London, Vilnius
Best for Businesses of All Sizes
Founded: 2011
Key Services: Social Media Management, Social Media Advertising, Email Marketing, PPC Management
Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok
LYFE Marketing, recognized as an award-winning social media leader, delivers comprehensive management services aimed at enhancing your digital footprint. Their strategic approach is tailored to leverage each social media platform in line with your marketing goals, ensuring every piece of content advances your brand’s story. With LYFE Marketing, content is meticulously crafted to capture attention, engage audiences, and turn followers into loyal customers. They combine narrative artistry with analytical precision, creating a synergy that elevates your brand’s digital voice.
Expertly navigating the social landscapes, LYFE Marketing adopts a results-oriented strategy that aims for measurable growth. Their portfolio is a testament to their ability to surpass the high expectations of a varied clientele, positioning them at the forefront of social media services. Notable clients include VegaX, Streamshift, Jalia Walda, Lady Ease, and Clean.
Key Features:
- Holistic Approach: Integrates various digital marketing services for a comprehensive strategy.
- Result-Oriented: Focuses on generating leads and sales through targeted social media campaigns.
- Brand Awareness: Growing followers count on social platforms to increase referrals and word-of-mouth.
Offices: Atlanta, Georgia
Best for Businesses of all sizes
Founded: 2016
Key Services: YouTube Marketing, Video SEO Optimization, YouTube Strategy, YouTube Growth, Video Production
Channels: YouTube
Vireo Video has carved a distinctive niche in the social media world with a sharp focus on YouTube marketing. As a certified YouTube and Google Partner, their expertise is specially tailored to boost brands on the world’s second-largest search engine. They offer a range of services aimed at driving genuine engagement and measurable ROI.
Their track record is marked by client successes, from boosting viewership to growing subscriber counts, proving the effectiveness of their strategies. Vireo Video’s clients, from educational publishers to retail giants, include Exabeam, Sounds True, iVisa, PolicyMe, and Briogeo. Their extensive work highlights their ability to adapt to various industry needs. With their guidance, brands are positioned to succeed in the dynamic digital video landscape.
Key Features:
- Data-Driven Strategies: Utilizes analytics and insights to craft campaigns that resonate with your target audience and drive engagement.
- Full-Service YouTube Packages: Aiming at improving every facet of YouTube, from maximizing ROI to content production.
- Customized Service: Offers bespoke solutions that cater to the unique needs of each client, ensuring a personalized approach to YouTube marketing.
Offices: Vancouver, BC, Canada
Best for Businesses of all sizes
Founded: 2012
Key Services: B2B Social Media Strategy, Community Management, Content Creation, Paid Social Advertising
Channels: LinkedIn, Twitter, Facebook, Instagram
Sculpt has established itself as a specialist in B2B social media marketing, focusing on cultivating audiences that become central to brand advocacy. Their services, characterized by precision and customization, aim to inspire, engage, and drive conversions. Sculpt recognizes that in the B2B realm, social media efforts must be strategically aligned to support thought leadership, lead generation, or customer relationship nurturing. They utilize social platforms to create narratives that resonate with professionals, converting passive followers into active proponents of the brand.
Their strategy extends beyond traditional marketing, emphasizing comprehensive paid campaigns that monitor the customer’s journey from initial awareness to the final decision. This approach ensures optimization at each funnel stage, with content tailored to the decision-maker’s needs and interests. Some of Sculpt’s clients include NetScout, Atlassian, Sun Pacific, Adobe, Collective Data, and Livability.
Key Features:
- Influencer Campaigns: Engages with B2B influencers to extend reach and credibility.
- Content Expertise: Creates content that educates and engages B2B audiences.
- Social Training: Trains employees and managers how to run social media campaigns.
Offices: Iowa City, Iowa
Best for Enterprise and Medium Size Brands
Founded: Early 2002
Key Services: Social Media Strategy, Community Management, Social Media Listening, Content Development, Trend Analysis, Channel Engagement
Channels: Facebook, Instagram, Discord, Twitter, Twitch, Google, LinkedIn, Pinterest, Quora, Reddit, Threads, TikTok, SlideShare, WeChat, Tumblr, TripAdvisor
ICUC Social stands at the forefront of your social media needs with a clear focus on delivering strategic insight and robust community management. With over two decades of experience, the agency is adept at navigating the complex and evolving social media landscape, ensuring brands achieve prominence and engagement. ICUC’s approach is deeply rooted in technology and methodology, providing tailored strategies that elevate brand presence and foster sustainable growth.
Leveraging AI-backed social listening tools, ICUC Social offers unparalleled insights into brand mentions, industry trends, and competitive intelligence. This strategic edge allows brands to optimize their social media endeavors, from customer engagement to lead generation, with data-backed decisions.
ICUC.Social is a prominent player in the social media space, having worked with notable clients such as Sony, Google, Air Canada, Macy’s, and more.
Key Features:
- Expert Strategy Teams: Possesses specialized teams that craft and renew social media strategies to keep brands relevant on any platform.
- Global Community Management: Offers comprehensive community management services, ensuring constant interaction and brand loyalty.
- Multilingual Engagement: Supports brand expansion and customer service in over 52 languages, catering to a global audience.
- Tailored Content Solutions: Develops engaging content templates and playbooks to enhance channel engagement and audience growth.
- Online Review Management: Manages and optimizes online reviews across platforms, enhancing brand reputation and customer trust.
- Consumer Insights: Provides detailed analysis of consumer behaviors and preferences, informing targeted marketing strategies.
- Regulated Industry Services: Offers tailored social media strategies for regulated sectors, ensuring compliance without compromising on engagement.
Offices: Toronto, London, New York
Best for LinkedIn-intensive businesses and B2Bs
Founded: 2018
Key Services: Social Media Marketing, Email Marketing, LinkedIn Lead Generation, LinkedIn Paid Advertising, Cold Email Lead Generation, White-Label Lead Generation, Google Ads Management
Channels: LinkedIn, Google, Facebook, Twitter, Instagram, WordPress
Cleverly specializes in assisting B2B companies in lead generation and deal closure through LinkedIn, SEO content, and Google Ads. By utilizing extensive data from successful B2B campaigns, the team crafts personalized and proven messages to engage your ideal LinkedIn prospects effectively.
Upon onboarding, you will be assigned a dedicated account manager who will run kickoff calls and schedule one-on-one strategy sessions. Their experts are committed to providing guidance throughout the lead generation process, addressing social platform prospecting and sales inquiries, and offering strategic advice based on a track record of successful campaigns.
Cleverly’s impressive roster of clients includes eHarmony, PayPal, Postmates, Unilever, Timex, Lego, Cisco, Hulu, and Amazon.
Key Features:
- Social Media Management: Offers comprehensive social media account management, including post creation, scheduling, comment responses, and running contests.
- Social Media Analytics: Provides robust social media analytics to monitor campaign performance and pinpoint areas for enhancement.
- Expert Support: Benefits from knowledgeable associates who provide valuable assistance and maintain exceptional and timely follow-ups.
Offices: Los Angeles
Best for Medium and Small Business
Founded: 2012
Key Services: Social Media Strategy, Content Creation, Paid Social Management, Analytics and Optimization
Channels: Facebook, Instagram, LinkedIn, Twitter, Google
Online Optimism distinguishes itself in the social media service sector with a strategic and creative long-term approach. Their expertise in the complex social media environment ensures that a company’s digital presence is impactful, resonating with clarity and intent. They understand that social media is a narrative mosaic and expertly integrate a brand’s story into the ongoing digital dialogue, captivating audiences with content that is both thoughtful and engaging.
Their data-driven campaigns are tailored to boost brand visibility, increase sales, engage customers, and generate leads, all in alignment with a business’s fundamental goals. Clients like First Bank and Trust have experienced the transformative impact of Online Optimism’s campaigns, which aim not only to meet but surpass expectations. Online Optimism is committed to not just managing but significantly enhancing a brand’s social media stature for lasting success.
Key Features:
- Comprehensive Management: Offers end-to-end social media management from strategy to analytics.
- Adaptability: Their services are scalable, catering to businesses of any size and industry.
- Influencers: Leveraging influencers for launching brand products and raising awareness.
Offices: New Orleans, Los Angeles, Washington D.C.
Best for Small Size Gaming Brands and Communities
Founded: 2018
Key Services: TikTok Strategy & Management, Content Creation, Performance Ads, Influencer Marketing
Channels: TikTok, Twitch, YouTube, Instagram, Facebook, Discord
Audiencly has risen as a leading force in social media marketing, especially for gaming brands aiming to win over the Gen-Z audience. Their expertise in crafting native campaigns is evident in their ability to create brand stories that are not just fun but also highly engaging, turning every interaction into a potential conversion. They leverage the distinctive features of various social media platforms to cultivate community and a sense of belonging, which is vital for gaming brands seeking to establish a devoted fan base.
Their strategic methods are comprehensive, including partnerships with influential creators to tap into their following and highly targeted performance ads designed for optimal impact. Audiencly’s campaign successes showcase their prowess with viral campaigns that have led to real increases in sales and community engagement. This is evident by their impressive clientele, including Rogue Company, Raid, Vivid, Nebula, Express VPN, and NordVPN.
Key Features:
- TikTok Specialization: Dedicated to mastering the nuances of marketing on TikTok.
- Influencer Network: Access to a wide network of influencers to amplify your brand’s message.
- Artwork and Motion: Helps with creating designs and artworks that inspire customers.
Offices: Düsseldorf, London
Best for B2Bs and SaaS companies
Founded: 2014
Key Services: SEO, PPC
Channels: Facebook, Instagram, LinkedIn, Google Ads
Tilt Metrics is a digital marketing agency that seamlessly integrates paid media and SEO strengths to generate qualified leads. The team specializes in optimizing websites, enhancing Google rankings, and attracting fresh customers through strategic Google Adwords and Facebook campaigns. Tilt Metrics caters to a wide range of industries, focusing on business services, information technology, media, and healthcare.
Their approach combines various services to establish consistent traffic flow and conversions. Its team excels in developing automated lead-generation campaigns that transition ideal prospects from strangers to loyal customers. Their extensive solutions encompass Google Ads, Facebook and Instagram Ads, LinkedIn Ads, B2B-focused SEO, sponsorships, and CRO page optimization.
Key clients of Tilt Metrics include Ingram Micro, CloudApp, Astra, and Sigura.
Key Features:
- Proven Success: Has a track record of achievement, having secured over $20 million in closed revenue and generated over 10,000 leads.
- Complimentary Strategy Session: Offers a free strategy session to prospective clients.
- Focused on Outcomes: Delivers exceptional results in harnessing the power of paid advertising and SEO to yield opportunities exceeding $50,000.
Offices: Rhode Island
Social Media Solutions Extended by Agencies to Their Clients
1. Full-Service Social Media Package
Let’s start out our list with something just for the social media marketing agencies out there. There are tons of ways to bundle up the services your agency provides but before you just start bundling randomly, take a look at your buyer personas. They will give you information about your target audience, what they’re struggling with, and what they’re looking for. From there, you can create a full-service social media package that they actually want.
There are several things to consider when building social media service packages. For starters, the budget will play a large role in what your clients are looking for. Smaller businesses probably won’t have the budget for many of your higher-end services, so create an “essentials” type package that covers the basics that these smaller brands need for a smaller cost. On the other hand, if you have mid-to-large-sized clients, they’ll probably have a larger marketing budget so you can offer them higher-end packages.
After budget considerations, you’ll want to consider the amount of time your clients have to devote to implementing their own social media services. Do they have an in-house marketing team to rely on? They probably won’t want a full-service package that includes implementation because they can do it themselves. If they don’t have an in-house marketing team, offer them a package that includes implementation and management.
We caution against creating custom packages for each client because it’s time-consuming and requires in-depth conversations with every client to pull together a contract. Instead, we recommend creating packages for managed social media clients and non-managed social media clients.
2. Platform-Specific Social Media Management
Along the same lines as the full-service packages we just covered are the platform-specific social media services. This type of package focuses on a single social media platform and would include everything your clients need for marketing on that platform without having to do a single thing themselves.
Every social media platform offers something a little different, so it’s important for you to consider which social media platforms you’re going to offer. You will need to be an expert in each platform you offer, so make sure that the platforms you choose to offer are worth the investment for you and your clients.
Now that we’ve covered the agency-specific social media services, let’s get into the specific social media services that agencies should offer and brands should plan on hiring for or doing themselves.
3. Develop a Social Media Content Strategy
A social media content strategy is mandatory. Sure, some brands just pick a platform and start to throw content out there. They may even see a little success. But without a solid social media content strategy, these brands are naturally limiting how far they can go. Developing a social media content strategy is a vital social media service that helps brands focus on the right audience, the right keywords, and the right message to get followers excited and ready to buy.
So, what goes into a social media content strategy? For starters, all content strategies need to include an editorial calendar that brands can follow to achieve the social media marketing goals they’ve set. There are several different types of content brands can use and you should definitely mix it up to keep things interesting for your followers. Of course, some types of content work best on certain social media platforms, like video on YouTube, text on Twitter, images on Instagram, short-form to long-form text on LinkedIn, and short-form-video content on TikTok. But that doesn’t mean you can’t get creative with the types of content you use. Plus, there are other types of content like visual campaigns, contests, and more that can really encourage engagement.
The point of your social media content strategy is to plan out what you’re going to share and when. This also makes it a lot easier to use social media analytics tools to find out what types of content work best on each platform for your specific audience.
4. Profile Creation and Branding
There are so many brands that don’t put any thought into their social media profiles and branding—don’t be one of them. If you’re a brand hiring an agency to handle your social media for you, make sure that one of the social media services they offer is profile creation and branding. This service helps brands get started off right on social media with a profile that reflects who they are as a brand, making it easy for potential customers to find them on different platforms and know what they’re going to be getting when they engage.
Profile creating and branding is also a great social media service for agencies to start with since it’s such an easy way to familiarize brands with your agency and how you work. Agencies can help brands create profiles on the right social media platforms and get them set up with SEO-friendly profiles that will make them easily discoverable.
5. Social Media Content Management
There are brands who like managing their own social media content, but this is also one of the most common social media services offered by agencies, so brands need to really think about how hands-on they want to be. Wanting to control your social media content makes sense. It’s your account and your name and when it comes down to it, your reputation.
If you want to maintain control of your content but don’t have to do the work of posting or scheduling your social media content, you can always hire a social media marketing agency to schedule the content and maintain your social media presence for you. In this case, you’d provide the content to your agency and they would then create the calendar and do the scheduling. This means that your brand will still have control over your social media content without the time investment of handling account management.
Of course, there are many ways you can share the workload between brands and agencies. Brands could provide just a general idea of what they want to share and offer final approval on the content before it gets scheduled, for example. Or, brands could provide a complete post (with visuals and copy) that the agency then schedules and monitors. Regardless of how brands share the work with their agency, your social media content has to be valuable to followers, able to grab attention, and act as a conversation starter.
In addition to creating the right type of content with the right message, the content needs to be posted at the right time to get the best engagement. When brands use multiple social media platforms, as many do, it can be complicated to find the right time to post on each of those platforms. The best time to post on Instagram, after all, may be entirely different than the best time to post on Facebook. This can be further complicated if brands have an international audience.
Brands look for agencies that offer social media services to make their lives easier and simplify their social media management. As we mentioned earlier, a content calendar is one of the best ways to keep everything organized while still offering flexibility to change things up in response to current events as needed.
6. Influencer Outreach
Influencer marketing is another social media service that can have an enormous impact. Based on a study by IZEA, 56% of consumers reported making a purchase after seeing a recommendation from an influencer. Clearly, influencer marketing works. But 61% of marketers say that finding relevant influencers for a campaign is difficult.
Agencies can make this process a lot easier by offering influencer outreach social media services like:
7. Community Management
Community management is another social media service that can be highly valuable to brands. A strong online community is shown to increase customer spend as well as increasing brand affinity and loyalty. Here are some of the community management activities that agencies can offer:
- Adding and removing members from the brand’s community
- Moderating the community content for the brand
- Interacting with users and understanding their challenges
- Solving queries of community members and providing support
- Conducting brand events for community members
- Gathering customer feedback for the brand
- Formulating and maintaining community policies and guidelines
- Moderating the user interactions within the community
8. Social Media Advertising
Social media advertising spend is predicted to reach over $300 billion globally by 2024, marking a significant 30% increase from the 2022 figure of approximately $230 billion (Statista).
Facebook advertising is one of the most popular social media advertising platforms, but it’s important to focus on social media advertising for the platforms that make the most sense for your brand. For example, if you’re a B2B business, your best bet might be LinkedIn advertising. If your target audience is predominantly Gen Z, TikTok advertising might be right for your brand.
Either way, expect to spend 10%–15% for advertising management fees on top of your actual ad spend if you go with an agency to manage your social media advertising.
9. Research and Analysis
Vital social media services don’t end one content is posted and ads are run. Research and analysis are important to ensure that brands are reaching their full potential on social media. This includes reaching the right audience, keeping up with and outperforming competitors, how influencer marketing campaigns, content, and ads are performing, and the general sentiment about a brand.
There are several social media listening tools and analytics tools that can help brands track campaigns, identify topics they should be talking about, hashtags they should be using, and where they should be engaging with followers. Keeping track of your performance will provide the data you need to adjust your campaigns to have a great impact so you’re not just spinning your wheels.
10. Social Media Training
Despite the rise of social media over the past several years, some business owners may not be familiar with it. While they probably use it in their personal lives, that’s a very different use than social media marketing for business. To bridge this knowledge gap, many agencies are now including social media training in their social media services. This training could include teaching brands how to engage with followers using conversational language instead of industry buzzwords and jargon. Other areas of social media training include creating a company social media policy, teaching employees how to become brand advocates, or even teaching brands how to build an in-house social media team.
How Much Do Social Media Services Cost?
Social media services are essential for businesses looking to enhance their online presence and engage effectively with their audience. The cost of these services can vary significantly, influenced by the range of services offered and the expertise of the agency. Here, we’ve categorized social media service providers into different pricing tiers to aid in understanding the market.
Accessible Social Media Services
Pricing: $500 – $1,000
Agencies: SmartSites, Thrive Internet Marketing Agency, Nuanced Media, Lyfe Marketing, Cleverly, Online Optimism, Tilt Metrics
Best For: Small businesses or startups seeking essential social media services at an affordable rate.
Services Offered: These agencies typically offer basic social media services such as content creation, basic strategy development, and community management, suitable for those establishing or growing their social media presence.
Comprehensive Social Media Solutions
Pricing: $1,000 – $5,000
Agencies: Sociallyin, Disruptive Advertising, Directive Consulting, Moburst, NinjaPromo, Vireo Video, Sculpt, Audiencly
Best For: Medium-sized businesses needing more advanced social media strategies, including content marketing, targeted ad campaigns, and in-depth audience engagement.
Services Offered: Providing a more detailed approach, these agencies cover strategic planning, advanced analytics, and integrated social media campaigns across various platforms.
Premium Social Media Marketing Agencies
Pricing: $5,000 and above
Agencies: Viral Nation, Fresh Content Society
Best For: Larger companies or brands seeking comprehensive, high-end social media strategies and campaigns.
Services Offered: These agencies specialize in extensive services like influencer marketing, large-scale social media campaigns, and sophisticated content strategies.
Customized Social Media Plans
Pricing: Agreed upon request
Note: While our list does not specify agencies in this category, it typically includes providers offering highly personalized social media services.
Best For: Businesses seeking tailor-made social media strategies, focusing on unique goals and challenges.
Services Offered: These services are ideal for companies requiring specialized approaches, including custom campaign development, niche audience targeting, and unique brand positioning.
Average Cost of Social Media Services?
When planning for social media services, it’s important for businesses to understand the typical costs involved, which can vary based on several factors, including location, the complexity of the services, and the specific needs of the business. To illustrate these variations, let’s look at some examples from our own data:
- For example, in New Jersey, the average minimum campaign size for social media services is typically around $2,849, with an average hourly rate of about $79.
- Similarly, in Florida, the scenario is slightly different. Here, the average minimum campaign size is about $2,825, while the average hourly rate for social media services stands at $80 per hour.
The social media services landscape offers a variety of options to cater to different business sizes and needs. From budget-friendly solutions for emerging companies to comprehensive strategies for established brands, there’s a service provider to match every requirement and help enhance your brand’s presence on social media.
Give Your Clients the Social Media Services They Need
The social media agencies and service providers mentioned above assist businesses of various sizes and industries in boosting engagement and sales. It is important to explore these agencies to find the best fit for your company’s goals. Whether you are looking to boost brand awareness, increase followers, drive traffic, or improve conversions, these social media agencies can provide the expertise and strategies needed to succeed in the dynamic world of social media marketing.
Frequently Asked Questions
What are social media services?
Social media services encompass online platforms facilitating connection, content sharing, and interactive engagement with a global audience.
What is the importance of social media services in brand building?
Social media services are vital for brand development, offering businesses a platform to engage with their audience, share brand narratives, and boost leads and sales.
What are the qualities of a great social media marketing agency?
An exceptional social media marketing agency has profound expertise in social media platforms and trends. They leverage this knowledge to craft effective campaigns, supported by a dedicated team of seasoned professionals devoted to client success.
About the Author
Writer
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content
