Mailchimp has been chosen as the best email marketing software for beginners. With Mailchimp, you can send 10,000 emails per month to up to 2,000 contacts. The free plan provides all the key features you need to run an effective email marketing campaign. It's easy to use, includes plenty of customizable options, and gives you access to Mailchimp's list building and automation tools. However, in the free version, she is the only viewer, so you will need to get creative with tags to segment your audience.
With Mailchimp, we found it easy to scale up if our needs exceeded the parameters of the free option. We offer multiple paid plans to fit almost any company's budget. Each paid plan includes multiple user accounts, an extensive knowledge base, marketing automation, targeted and segmented lists, and analytics and testing features. I love that you can create and publish email campaigns, landing pages, pop-up forms, Google remarketing ads, and Facebook and Instagram ads on any plan.
The platform also features over 75 email templates, SMS marketing integration, customized analytics and data reporting options, e-commerce automation features, and advanced segmentation features.
Mailchimp uses an AL-powered email content generator to make it easy for beginners to navigate. This tool allows customers to utilize her GPT AI technology to create marketing email campaigns. It can help you with tasks like content generation and optimization, saving you time and resources. This helps marketers not only inject their brand voice, but also craft their email campaigns based on industry and marketing intent. Additionally, Mailchimp has rolled out Intuit Assist, an advanced AI tool designed to help users create marketing plans and create content through intuitive language prompts. Intuit Assist provides tailored advice based on your brand identity, history, and customer base, helping you create expert recommendations and content backed by deep insights. This allows users to tweak the tone, lengthen or shorten the content, and even request a rewrite of the content. . Easy integration into the platform eliminates the need for users to get used to other software.
Mailchimp recently partnered with Wix.com to enhance its marketing tools. This partnership brings new features like a “Buy with Prime” option and AI-powered SMS messaging improvements, giving Mailchimp users more ways to customize and automate their marketing campaigns. This integration allows a user to easily share customer data between his Mailchimp and Wix accounts, allowing him to create more personalized marketing campaigns based on the latest consumer behavior.
Even if you've never used an email marketing platform before, Mailchimp is very easy to learn and use. The dashboard is easy to understand and includes all the features and tools you need. Mailchimp's email creation tool provides step-by-step instructions, so you're unlikely to miss a step, even if you're completely new to email marketing. I also like the drag-and-drop tools that make it easy to compose emails and add photos.
