For those who know TikTok Creator Fund, you may know that TikTok continues to roll out new programs and ways for creators to earn money through their content.However, following negative feedback from creators who claim they are poorly compensated, the network The TikTok Creativity Program actually replaces the original Creator Fund.
The beta version of this TikTok Creativity Program is scheduled to officially launch in December. What does this mean for creators who are part of the Creator Fund? How is this program different?
Let's take a closer look.
What is the TikTok Creative Program?
After receiving feedback from users, TikTok Creator Fund and creator next In addition to the program, the app now lets creators see where they need help, and the TikTok Creativity Program was born.
The Creativity Program is a revenue-sharing program that rewards high-quality, long-form content. This is interesting considering the app has traditionally prioritized short-form content.
To participate in this program, your video must be more than 1 minute of original content. The reason behind this is to allow more monetization options and opportunities. These videos may also include live streams.
Our ultimate goal is to create the best possible experience on TikTok and provide creators with a robust ecosystem of monetization services. As part of our commitment and continued commitment to delivering, we are required to evolve our products and apply resources elsewhere to best support creators and explore new services. .
Maria John – TikTok spokesperson
How to join the TikTok creativity program
The program was originally launched as an invite-only program, but you cannot apply directly through the app. Of course, there are some requirements set by the app to apply to the TikTok Creativity Program, including:
- Be based in one of the countries where the creativity program is available.
- Be at least 18 years old.
- Please have a personal account. Business accounts are not eligible.
- Have at least 10,000 followers and at least 100,000 views in the past 30 days.
- Please have a trusted account and comply with the following: Community guidelines and terms of service.
- Submit original content, including videos that are at least 1 minute long.
If you meet these requirements, you can apply for the Creativity Program through the app.
- Log in to your TikTok account and profile.
- Please click menu It's at the top of the screen.
- Tap. creator tools option.
- Please press Creativity Program Beta.
If you are eligible, you can apply for this program.
Creators who originally participated in Creator Fund can easily switch to the Creative Program within the app. Inside your profile, go to the menu and click on the Creator Tools option.here[クリエイター ファンド]Click on the option for instructions on switching to the Creativity Program Beta.
How the TikTok Creativity Program Works
Once approved to join the program, users will be able to access a dashboard to view video eligibility status, earnings updates, and content performance analysis.
Another important factor is that creators must submit videos longer than 1 minute to receive rewards through this program. but, TikTok claims that creators can earn up to 20 times the amount offered through the Creator Fund.
Additionally, creators can: Only monetize content that includes royalty-free music. This is definitely a controversial choice considering that many trends and viral videos include copyrighted music. TikTok includes a requirement that eligible content must be “original” to the creator. No duets, stitches, or sponsored content.
Creativity Program participants also have access to TikTok's monetization tools, including: LIVE subscription and TikTok pulse.
How can creators get paid?
Creators receive compensation based on: “Restricted Views” and Revenue per 1,000 Restricted Views (RPM)This stands for “Revenue per 1,000 impressions,” which means how much money a publisher or site makes from a video for every 1,000 impressions of an ad.
Once a video is posted, the network reviews the content to see if the creator is eligible for compensation. If a video does not meet the requirements, the network will notify the creator and the reward will be forfeited. If the creator determines that the video follows all guidelines and requirements, they have the option to dispute the video.
Videos that are approved and eligible for compensation must be submitted by the creator. balance dashboard With the app. Creators must complete the following steps: Setting up a payment account Add your preferred payment method.
TikTok Creativity Program Beta vs. Creator Fund
Is there a clear winner? Can this new creativity program really be a winner and offer creators better rewards than the Creator Fund?
For now, there are still a lot of unknowns about this creativity program beta. Many creators are skeptical about whether TikTok's claims are true. However, the program is still in its early stages, so we hope that the payment process will be further developed and improved so that users can continue to turn their passion into a career.
Want to see data on how businesses, creators, and professionals are using TikTok in 2023? Read our 2023 TikTok survey below. For this study, he examined over 3 million videos from over 85,000 accounts.
