TikTok closes Creator Fund.
This is devastating news for anyone making money from apps, including most social media creators.according to Epidemic Sound Investigation30% of creators say TikTok is their top platform for generating income, followed by YouTube (25.8%), Facebook (16.5%), Twitter (13.1%), and at the bottom of the list Instagram with just 7.1%. Ta.
TikTok announces new payment method for creators
The app plans to officially shut down the fund, which pays creators with at least 10,000 followers and at least 100,000 video views in the past 30 days, on December 16th. According to a report on Monday luck. This news is not at all surprising. When TikTok first launched its creator fund in 2020, it said it would only pay creators for three years.
A TikTok spokesperson said in a statement. time The company said it is committed to “creating the best possible experience on TikTok and providing creators with a robust ecosystem of monetization services.”
“As part of our continued commitment to engagement and delivery, we need to evolve our products and apply resources elsewhere to best support creators and explore new services.” said the spokesperson. time.
However, TikTok's Creativity Fund still exists through its Creativity Program. Approved creators who create videos longer than 1 minute will be paid. However, unlike the Creator Fund, which makes money from all videos, the Creativity Program only makes money from long-form videos.
“The Creativity Program was developed based on the learnings and feedback we received from our previous Creator Fund,” TikTok told Mashable in a statement. “As we continue to develop new ways to reward creators and enrich the TikTok experience, we value feedback and direct insights from our community to inform our decisions.”
TikTok appears to be taking the next step into long-form content.
topic
Apps and Software TikTok
