This dynamic partnership aims to address the rapidly growing demand for digital marketing skills in the industry, while equipping young Africans with the knowledge and expertise they need to compete on a global scale.
Carefully designed by the experts at Meta and Aptly and hosted on Coursera, the Digital Marketing Scholarship Program provides a comprehensive introduction to digital marketing covering all major social media platforms.
Learners around the world can take advantage of this valuable training opportunity.
Upon successful completion of the program, participants will embark on an innovative 30-day job readiness bootcamp, gain essential soft skills, and gain exclusive access to coaching and mentoring from thought leaders in the industry. I can.
Ingressive for Good, known for its impactful work in Africa's tech ecosystem, has partnered with Meta to develop a highly skilled group of professionals who lead innovation and drive growth across diverse industries. I am.
Sean Burrowes, co-founder of Ingressive for Good, expressed his enthusiasm for the collaboration, saying: “After a huge success last year, we are excited to partner with Meta again. We are confident that this year’s program will have an even greater impact on our learners and the communities around them.”
At the end of the last cohort, more than 30% of program graduates had secured employment.
Some have gone beyond job placement, building strong partnerships within their communities and starting their own marketing agencies.
Gladys Chibanda, a young entrepreneur from Zimbabwe, exemplifies the impact of this program. Unable to afford to attend college after her high school graduation, she started making stationery with African prints to better support herself and her family. After finishing her program, she moved into a role as a campaign manager and earned four times her original income.
Underscoring the importance of this program and Meta's commitment to upskilling and empowering Africa's youth, Meta's Director of Public Policy for Africa, Barkissa Ide Sydow, said: “At Meta, we always support education and skills development, so our programs focus on supporting the African Union Youth Decade Action Plan, which emphasizes education, skills training, youth employment and entrepreneurship. Through this scholarship program, we partner with Ingressive for Good to equip young individuals with in-demand digital marketing skills to succeed in their professional careers and positively impact their communities. We provide important resources and guidance. ”
Applications for the Digital Marketing Scholarship Program are now open. Please click here to apply.
