When contacted by MARKETING-INTERACTIVE, independent life sciences marketing agency drcom has selected Georgina Angsanto as its new group creative director, the agency revealed.
In his new global role, Mr. Ansato will lead the group's global creative department, building innovative communications and participating in creative pitches for pharmaceutical clients.
Mr. Angsato takes over the role from Mr. Bruno Burriot, who has been with drcom for more than 10 years. When contacted by MARKETING-INTERACTIVE, her agency said she was selected for her previous agency experience, leadership abilities, and passion for thinking outside the box.
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As Group Creative Director, Mr. Ansato will also work closely with drcom's medical team to foster creativity in the highly regulated pharmaceutical marketing industry. She will report to drcom's COO Bruno Senouci.
AngSat has over 10 years of experience in the advertising industry.
Prior to this appointment, Mr. Ansato served as Creative Director at Mango Advertising for just under three years. At Mango, he led the creative hub of 'Wave Digital', the digital arm of the advertising agency.
There, she maintained and even grew her business for domestic and international customers, despite the country's triple crisis of COVID-19, a coup, and civil unrest. .
Prior to joining Mango, he spent four years as Creative Director at BBDO Guerrero, led multiple projects at Facebook Inc, launched Pepsi's Aquafina in the Philippines, and led the Johnson's Baby creative team.
She also served as Associate Creative Director at McCann Worldgroup from 2012 to 2016. Prior to that, she worked as a copywriter at TBWA-SMP.
“Taking on the role of Group Creative Director at DRCOM fills me with both excitement and a healthy dose of anxiety. It's a new but familiar playground for me. New – for technical and medical expertise . Relatable – Communication is communication after all, so look for authentic insights and build stories around emotion,” Ansato said.
“My goal is not only to bring creativity to promote health, but also to unearth the human side of science and bring an empathy-based approach to markets across Asia-Pacific and Europe.”
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