A level playing field allows all B2B companies to embrace digital marketing and connect with new customers through social media and search engines. However, not all businesses have the same assets or knowledge to implement a successful digital marketing strategy. A digital marketing manager can help in this situation.
We provide the basic digital marketing competencies needed for today's core marketing roles, as well as higher-level knowledge. Digital marketing managers know the levers to drive to drive business results. They will have a thorough understanding of how digital marketing works and how it can be applied to achieve specific corporate goals. The average Marketing Manager salary in the United States is $114,269 as of December 27, 2022, but the typical pay range is between $100,243 and $131,151. Social media managers must experiment with different formats, messages, and channels to send the right message to the right audience. B2B is a driver because there are many paths to purchase and many stakeholders that influence every purchasing decision. There are several important responsibilities that a social media marketing manager must fulfill. Read on to learn more.
Marketing Technology News: MarTech Interview with Gagandeep Singh, VP of Global Marketing, Blancco Technology Group
B2B Social Media Manager Responsibilities
The role of a social media manager is evolving with the development of various social media platforms. As such, the responsibilities of B2B social media managers are also evolving. The primary responsibility of a B2B digital marketing manager is what defines the scope of the role. –
1. Align social media with corporate goals
Doing is always more effective than telling. So, in most cases, social media managers need to be good at creating social material, disseminating it to various networks, and independently presenting quantifiable outcomes that align with business goals.
2. Make your website SEO-friendly
SEO is too complex to “handle”. To raise the SERPs, digital marketing managers must take several actions (search engine results pages). To drive SEO, a digital marketing manager must understand the important ranking factors and how they apply to a company's website. Additionally, he should also be familiar with technical SEO topics such as site performance, indexing, and crawlability.
3. Encourage participation in crowded networks
Everyone posts content on social media even though no one wants to hear it. This fact presents new challenges for social media managers tasked with increasing engagement. The requirement to post messages from a company's corporate social pages makes this process even more difficult. They need to create content that simply works for almost everyone.
4. Use PPC and Sponsored Social to Increase Traffic
Depending on the scope of a company's goals and the channels it focuses on, paid traffic can be an important part of a digital marketing manager's job description. For example, managers of B2B IT companies looking to generate leads and sales quickly need to be extremely vigilant. Additionally, to take advantage of highly searched niche-related keywords, a digital marketing manager needs to build and deploy her PPC (pay-per-click) campaigns.
5. Synchronize sales and marketing
Social media managers who act as spokespeople for brands are required to know exactly who their target market is in order to create relevant material. And what better way to learn this information than from the salespeople who know the most about your prospects? Encourage regular meetings between sales and marketing so they can exchange information. You'll be able to get started, come up with new ideas, and make sure all messages are consistent across all channels.
6. Build an email marketing campaign
A digital marketing manager should be familiar with creating email marketing campaigns. Don't underestimate the talent required. This includes features such as lead generation, list segmentation, and email copywriting. Email marketing campaigns are still rated as one of the most effective digital marketing tools. Therefore, having good skills in designing impressive email marketing campaigns is highly desirable.
7. Analyze information to guide strategy
To decide how to proceed with a campaign, digital marketing managers need to analyze data from a variety of sources, including website analytics, social media analytics, and email marketing platforms. This will help you develop short-term and long-term strategies to grow your company.
It's not uncommon for social media managers to be in the office and go unnoticed. Social media marketing was not initially seen as a challenging job with the required skill set or “real business challenges.” But as you learn more, you'll start to see how social media manager issues can impact other parts of your company. Social media managers have a lot to contribute, including fostering leadership development, establishing audience trust through employee advocacy, and improving sales and marketing relationships.
Marketing Technology News: Meltwater partners with Microsoft to bring next-generation AI-powered communications insights solution built on Microsoft Azure to market
