Improvado, the AI-powered marketing analytics and insights platform, announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as the official marketing analytics partner. This strategic partnership is an important step in revolutionizing the way large consumer brands integrate, analyze and attribute insights from large marketing datasets.
As the leading enterprise marketing analytics platform, Improvado helps SXSW, leading consumer brands, and agencies streamline and aggregate disparate marketing data to build comprehensive attribution and ROI reports, helping marketing teams gives you a complete understanding of what's working and what's not. The company's expertise in embedding and applying artificial intelligence (AI) to large-scale dataset analysis leads to faster insights for brands and e-commerce marketers who use Improvado every day.
“While we are thrilled to be working together as an official partner of SXSW, we are excited to engage with the vibrant SXSW community and explore new frontiers and new problems to solve in the broader field of marketing analytics. I'm especially looking forward to it.” – Daniel Kravtsov, Improvado Co-Founder and CEO.
“SXSW is proud to partner with Improvado as this year's official marketing analytics partner. As the data and privacy landscape evolves, SXSW needed a reporting platform that would provide the tools and guidance to unify data and gain actionable insights. Improvado was the obvious choice, allowing us to make decisions with agility and inform our business strategy.” – brian culverDirector of Digital Marketing at SXSW.
As an official partner, Improvado will be showcasing its AI-powered analytics and insights solutions at this year's SXSW Creative Industries Expo. Attendees will have first-hand experience with the marketing technology Improvado is currently known for, as well as a new suite of proprietary AI tools built on the company's newly released AI Marketing Intelligence Core™.
For more updates like this, follow us on Google News martech news
