Image credits: Tolga Akmen/Contributor/Getty Images
Thanks to a new deal between TikTok and music distribution service DistroKid, millions of independent artists can now promote their music on TikTok Music, the recently launched subscription-based music streaming service. Become. The deal also gives musicians access to their songs on CapCut, a video editing app owned by ByteDance that has about 490 million users on iOS and Android.
Having a presence on TikTok Music and CapCut is important for independent artists who promote their music on the popular platforms to build an audience. TikTok Music is only available in five countries yet, but this new streaming service could become popular with the billions of TikTok users who want to listen to and discover music. DistroKid's music inventory joins the catalog of major record companies already featured on his TikTok Music, including Universal Music Group, Warner Music Group, and Sony Music.
“TikTok is one of the most powerful music discovery platforms in the world,” DistroKid founder and CEO Philip Kaplan said in a statement. “This expanded partnership to include CapCut and commercial music libraries will make music available to millions of musicians in even more places, and TikTok's new music streaming service will be available in more countries. , further expanding our reach.”
DistroKid, which distributes approximately 30-40% of the world's music, first partnered with TikTok in 2019, becoming one of the first distributors to help up-and-coming artists upload their music to TikTok. Ta.
According to DistroKid's support page, DistroKid users receive royalties each time their song is included in a TikTok video. Payments to members are made through DistroKid, not TikTok. TikTok pays artists 3 cents per video, according to online estimates. DistroKid will donate his 100% of the proceeds (excluding bank fees and taxes) to the artists. The company declined to share the total revenue earned by members who opted in to distribute to TikTok.
DistroKid also helps musicians sell their songs on Spotify, Apple Music, Instagram, YouTube, Pandora, Amazon, iHeartRadio, and more.
Additionally, DistroKid's catalog is available on TikTok's Commercial Music Library (CML) for brands to use in their advertising campaigns. It was previously in beta, but with today's announcement, the library is now “fully open” to all His DistroKid artists, a DistroKid spokesperson told TechCrunch.
“We expect many artists to use CML in the future,” the spokesperson said.
Over 2 million artists use DistroKid for music distribution, monetization, promotion, metadata customization, and storage services. The company recently acquired website builder Bandzoogle to give users new e-commerce features to help them sell their albums.
TikTok and DistroKid's expanded partnership comes a week after the short-form video app maker partnered with Tickets.com to help sell tickets for its first-ever live music event called “In The Mix.”