Synchrony and The Many celebrate CareCredit's “I Can” campaign winning Gold at the Healthcare Digital Marketing Awards

Revamped digital strategy reveals fresh stories and enhanced services for proactive wellness

synchrony and many We are pleased to announce that CareCredit's “I Can” campaign won a Gold Award at the 4th Annual Healthcare Digital Marketing Awards. This prestigious award highlights the campaign's innovative health and wellness fundraising approach, propelling the brand to new heights of digital marketing excellence.

A collaboration between Synchrony and The Many, the “I Can” campaign re-imagines the healthcare finance narrative with its engaging content and powerful message that resonates deeply with consumers, inspiring them to take control of their health and wellness journey. helped define it. .

Tim Donovan, Synchrony's Chief Marketing Officer, expressed his excitement: “Winning the Gold Award at the Healthcare Digital Marketing Awards is a testament to the hard work and creativity that went into the ‘I CAN’ campaign. This achievement strengthens our commitment to helping consumers pursue better health. ”

The campaign's standout 'True Love' spot features a humorous take on a man discussing his dog, embodying the innovative and relatable content that sets the campaign apart. This approach broadened CareCredit's appeal and emphasized the importance of the health of the whole family, including pets.

Josh Paialii, Head of Creative at The Many, added: “This award recognizes our commitment to staying ahead of the curve in a rapidly evolving consumer landscape. We are thrilled to see our ambitious vision for health and wellness being celebrated. I’m proud.”

sauce: many

Award, CareCredit, Healthcare Digital Marketing Award, Marketing, Synchrony, The Many