The fund has set aside $6 million to pay creators of effects on TikTok (aesthetic filters, mini-games, etc.) that regularly go viral on the platform and become trends in their own right. It will be. The Effect Creator Rewards program, first announced in May, will now be available in more regions with relaxed eligibility requirements and an updated payment structure, TikTok announced in a blog post today.
First, the fund is opening its doors to creators in more than a dozen new regions, including Australia, Brazil, Canada, Japan, and the Philippines. Participation requirements have also changed; previously creators had to publish 500,000 videos using the effect. Currently, TikTok requires effect creators to publish five filters, at least three of which are used in his 1,000 videos. This could allow up-and-coming effects creators with some level of success to join without becoming hugely popular.
The program is the first funding pool created by TikTok to pay effects designers. Previously, creators were basically creating filters for free. However, the payment structure left much to be desired. An effect used in 500,000 videos in his first 90 days after publication will only earn the creator $700, and for every 100,000 videos over that amount within the same period. Adds $140. This equates to $1,400 for a filter used on 1 million videos (TikTok limits revenue to $14,000 for a single effect and $50,000 per month per creator).
More creators may be able to monetize under the new program's rules. TikTok has lowered the initial threshold for monetization, meaning he needs 200,000 videos to start making money. The payment rate will also be changed from a fixed rate to a variable rate. TikTok says the amount will depend on “certain factors such as the region where the video was created.” Whether that ends up giving creators more or less money remains to be seen.
