Constant Contact's core features are an email marketing platform and a variety of tools, including an easy-to-use email editor, time-saving automation features, and reporting features. Once just an email marketing platform, it has since grown into a digital marketing suite with a variety of features to help businesses generate leads and increase sales through marketing CRM and extensive integrations.
email marketing
Constant Contact is much more than email marketing, but it's still a core feature. Users can choose from dozens of pre-built templates and easily customize them with a simple email editor. It features landing pages, surveys, analytics, and reporting, as well as automation features to reduce the need for manual labor.
Email templates and layouts
One of the main reasons Constant Contact is widely respected as a beginner-friendly platform is its vast library of pre-built email templates. There you can view layout templates that give you the option to choose a specific structure for your email, including varying numbers of columns, text blocks, and graphics. You can also choose from pre-designed templates for each type of email, including newsletters, sales, events, and holidays. Although pre-designed templates look almost outdated, they offer a wealth of layout choices that are important when creating emails, and choosing a template type is probably the preferred choice among marketers. can.
Automation
Constant Contact offers several types of email marketing automation that vary by plan. All plans come with welcome email automation, which automatically sends emails to contacts who sign up for your newsletter. Meanwhile, the mid-tier and top-tier plans also come with email automation features, including the option to create automatic email campaigns that send emails based on the number of days that have passed. For example, send him a follow-up email 7 days after your welcome message. emails, or based on whether someone opened a previous email.
Separate from email campaigns, automatically send an email or Short Message Service (SMS) text message on a contact's birthday after a user abandons a cart on a specified anniversary, such as an online store or membership anniversary. It also provides the ability to send. These various automated emails help businesses stay in touch and stay noticed. This is an important aspect of marketing. Note that Constant Contact only connects to Shopify and WooCommerce stores.
What's great is that Constant Contact has a library of automated workflows that users can choose from and customize. This is very useful and time-saving for those who want to introduce a standardized structure and be able to update it quickly. Of course, it also gives users the option to create custom workflows or “paths.”
landing page
Constant Contact has an easy-to-use landing page builder that allows users to design landing pages without any code or design experience. It utilizes a drag-and-drop editor that allows users to quickly drag and customize blocks of text, images, buttons, etc. onto landing pages. The purpose is to provide an easy way for users to collect leads on your site. However, the downside to this is that designing a landing page using Constant Contact to match your web design can be a pain. For this reason, it's often a good idea to create a landing page through a content management system (CMS) such as WordPress, Shopify, or Wix and connect that landing page to your Constant Contact account.
Analysis and reporting
Data-driven marketing teams and businesses will find analytics and reporting to be a useful tool for tracking and understanding the performance of their email campaigns and digital marketing efforts. Track open rates, bounce rates, and shares for all automatically sent emails. To provide further insight to our users, we also provide industry averages and benchmarks to help you better understand how your campaigns are performing compared to other companies.
integration
Constant Contact has approximately 6,000 integrations available, giving users incredible flexibility in extending the functionality of their Constant Contact account. For example, it integrates with all major website platforms and online sales channels, including Shopify, Wix, Squarespace, WooCommerce, Zapier, eBay, and Etsy. Given the sheer number of integrations available, it appears to connect with just about every major tool businesses use, including call tracking tools, accounting software, sales CRMs, and human resources (HR) tools. No wonder.
The process of connecting to your chosen integration is simple. Simply find the product you want to connect, click it, and follow the prompts to connect your account. Constant Contact does a good job of walking users through the process, so it's generally easy. However, if you run into any issues, support is there to help.
Contact management
Users can create different contact lists, add tags for easy reference, and create different segments for each contact on mid-tier and top-tier plans. The good thing is that it provides various ways to add contacts, making the process of adding your contact list easy.
Here's how users can add new contacts to their persistent contacts account:
- Enter a new contact manually
- Copy and paste contacts
- Upload from file
- Upload from integration
- Upload previously unsubscribed contacts
Additionally, Constant Contact also offers several different lead generation tools to help companies grow their contact list (and business). These tools include text to join, sign-up forms, and Facebook lead ads.
What's great is that as soon as you go to Contacts, you'll see key stats at the top like number of contacts subscribed, number of new users in the last 30 days, and subscriber growth. Percentage and total number of contacts who unsubscribed.
