Following the trend of monetizing social media content, TikTok is offering a revamped Creator Fund, known as the “Creativity Program Beta,” to a global audience.
TikTok boasts over 1 billion daily users and well over 100,000 influencers. Statista, Last year, it launched the Creator Fund to financially support creators by allowing them to earn money directly from the platform.
We then decided to improve the program to meet the growing needs of our creator community and provide more ways to monetize your content. This new program, called the “Creativity Program Beta,” introduced in February, essentially replaces the original TikTok Creator Fund, generating higher returns and creating more real-world opportunities for creators. aims to liberate.
What is TikTok's Creative Program Beta?
The goal is to provide eligible creators with funding to create content, access to growth and monetization opportunities, and direct support from the TikTok team. Notably, the original Creators Fund still exists, but it's not clear what will happen to the creativity program once it exits the beta phase.
Which countries are eligible for TikTok's Creativity Program Beta?
TikTok is currently expanding the program to creators outside the United States, including Brazil, France, Germany, Japan, South Korea, and the United Kingdom, and plans to expand the program to more countries in the future. .
How do I become a TikTok creator?
TikTok says that to be eligible to earn money through the fund, creators must create high-quality original video content that is longer than one minute. Also, to qualify, a user must have at least 10,000 followers and 100,000 genuine video views in the past 30 days.
The move to expand the program is in line with the original TikTok Creator Fund, which pledged to pay TikTok creators $1 billion over three years.
The Creativity Program is part of TikTok's suite of monetization tools, including live subscriptions and TikTok Pulse. TikTok also has a number of monetization features for popular creators, including paywalled content and the ability to donate in-app during live streams.
