With over 3.9 billion social media users worldwide, it's safe to say that any successful marketing strategy requires a social component.
The social media landscape changes so rapidly that it's important for marketers to stay up to date with the latest trends, features, and algorithm updates. One way to stay informed is to listen to social media marketing podcasts regularly.
The 12 social media marketing podcasts in this article are packed with insights, tips, and strategies to level up your social media marketing game. Be sure to subscribe on your favorite podcast app.
Sponsored by: jay bear and adam brown
Released in 2012, social pro is one of the oldest and most popular social media marketing podcasts on the web. Hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce, this podcast explains how companies like Ford, Dell, IBM, ESPN, and several of their own staff run and measure their social media programs. It features inside stories and behind-the-scenes secrets about Iruka. .
Each episode includes insights from leading social media strategists, as well as current trends and ideas in the social media industry that are discussed and approved or debunked by Baer and Brown. Enjoy insights from two of the leading experts in the field.
learn more: Website / Apple Podcasts
Recommended episodes
Sponsored by: andrea jones
social savvy is a weekly social media marketing podcast hosted by Andrea Jones, social media strategist at OnlineDrea.com.
This podcast covers all aspects of social media and features chats with other industry experts who share insights on what social media strategies have worked for them.
learn more: Website / Apple Podcasts / Spotify
Recommended episodes
Sponsored by: buffer team
science of social media is a weekly podcast from Buffer, one of the most widely used social media scheduling tools on the market.
Buffer's podcast focuses primarily on social media marketing, and each episode includes practical advice and strategies on how to grow your social media presence.
learn more: Website / Apple Podcasts
Recommended episodes
4. Online marketing made easy
Sponsored by: amy porterfield
A podcast with leading online marketing strategist Amy Porterfield; Online marketing made easyis designed to give you instant access to the most important strategies for starting, growing, and automating your online business.
This podcast includes mini marketing masterclasses, step-by-step guides, and interviews with successful entrepreneurs on a wide range of marketing topics.
Need help with Facebook ads? Want to improve your LinkedIn presence? Looking to create an online course? Find answers to all your marketing challenges.
learn more: Website / Apple Podcasts / Spotify
Recommended episodes
Sponsored by: Michael Steltzner
Hosted by Michael Stelzner, founder of Social Media Examiner. social media marketing The podcast has consistently ranked within the top 10 marketing podcasts for the past seven years.
In the podcast, Stelzner shares success stories and expert interviews from leading social media marketing experts. Discover how successful businesses use social media, learn new strategies and tactics, and get practical tips to improve your social media marketing.
please listen: Website / Apple Podcasts / Google Podcasts
Recommended episodes
Sponsored by: Maria Ganta and Theo Stanciu
The life of a social media manager is a weekly social media marketing podcast brought to you by Socialinsider, a social media analytics and reporting company.
Every week, Socialinsider hosts Theo and Maria sit down with industry experts to find out what it takes to build a successful career as a social media manager.
Marketers from some of the world's biggest brands, including HBO Max, Pinterest, Canva, and Puma, discuss what they love about their jobs, what's rewarding about their jobs, and their strategy tips.
Podcasts, which average 30 minutes, are a great way to start your day.
please listen: Spotify / Website
Recommended episodes
7. GaryVee Audio Experience
Sponsored by: Gary Vaynerchuk
If there's anyone who has mastered the art of social media marketing, it's Gary Vaynerchuk. He has a huge following on almost every social network, from established networks like Instagram, Snapchat, and Twitter to emerging platforms like his TikTok.
On each of these platforms, Vaynerchuk consistently uploads native content that resonates with his audience. His podcast is no exception.
GaryVee Audio Experience A combination of episodes from Vaynerchuk's #AskGaryVee show, keynotes, excerpts from the DAILYVEE video series, and original podcast content.
please listen: Apple Podcasts / Google Podcasts / Spotify
Recommended episodes
Sponsored by: Social media review team
Social Media Marketing Talk Show is another podcast by Social Media Examiner. While Michael Stelzner's personal podcast focuses on practical social media strategies, his social media marketing talk show focuses on trending social media news articles.
Every week, the Social Media Examiner team brings you expert commentary on the latest social media marketing news from Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. Listen for quick social media insights.
learn more: Website / Apple Podcasts
Recommended episodes
9. Online business techniques
Sponsored by: rick mulready
Rick Mulready's podcast, formerly called “The Art of Paid Traffic,” is an introduction to all aspects of paid advertising. During his podcast, Mulready shares Facebook and Instagram advertising strategies that you can use to build the foundation for increasing your business freedom, leads, and sales.
Listen to our podcast for practical tips, actionable strategies, and in-depth case studies to help you build a successful online business.
learn more: Website / Stitcher
Recommended episodes
10. Masters of Scale
Sponsored by: Reid Hoffman
Masters of Scale, hosted by LinkedIn co-founder Reid Hoffman, is a weekly podcast featuring the best startup advice from Silicon Valley and beyond. Each week, Hoffman invites iconic founders and CEOs to share the stories and strategies that helped them grow their companies from startups to global brands.
Past guests on the show have included successful online entrepreneurs such as Ben Chestnut of Mailchimp, Kevin Systrom of Instagram, and Stewart Butterfield of Slack.
please listen: Apple Podcasts / Google Podcasts / Spotify
Recommended episodes
11. Hashtag Authentic
Sponsored by: Sarah Tasker
Sara Tasker is an Instagram expert with over 200,000 followers on the platform and a thriving six-figure online business. Her Hashtag Authentic is a weekly podcast where she shares the lessons and strategies she's learned to run a successful business.
Get an insider's perspective on everything from Instagram, blogs, social media, and more.
please listen: apple podcast
Recommended episodes
12. Marketing Mantra
Sponsored by: Sandeep Mallya
Marketing Mantra is an online marketing podcast I launched in 2018 with the goal of sharing practical marketing strategies and tactics that have worked for me on my blog and digital marketing agency.
The podcast also includes interviews with entrepreneurs and marketing experts who share success stories and proven marketing strategies. Past guests on the podcast include Matthew Woodward, AmpMyContent's Daniel Daines-Hutt, Digital Olympus' Alexandra Tachalova, and Planable's Vlad Calus.
please listen: Apple Podcasts / Google Podcasts / Spotify
Recommended episodes
final thoughts
That concludes our list of must-listen social media marketing podcasts. Did we miss your favorite social media podcast? Let us know in the comments below.
Want more podcast recommendations? Check out these articles:
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Editor's note: This article was first published on January 14, 2020 and has been updated regularly since then to make it more relevant and comprehensive.
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