tick tock has debuted TikTok Creative Assistant, a new AI-powered virtual assistant to “intelligently collaborate with brands and creators throughout their creative journey on TikTok.” The tool leverages the platform's database of “creative knowledge” to help brands and creators brainstorm ideas, understand best practices, uncover trends, and find inspiration. This new tool is available to all TikTok Business users through the TikTok Creative Center.
“Over the past few years, we've seen content creation be at the heart of TikTok, and trends and culture brought to life through the global TikTok community,” the company said in a blog post announcing the new tools. “There is a similar urge among brands and creators to connect, tell stories, spark conversation, and drive creativity and culture. But today, we saw it A lot of time is spent on the process of generating creative ideas, which consumes time and energy. We leverage the innovative capabilities of artificial intelligence technology to work with you to come up with better, faster ideas for TikTok so you can focus on your creativity and reconnect with the joy of creating. We are working on this. ”
The tool offers a wide range of features for both TikTok newbie brands and platform veterans, including:
- Advice for new creators how to start Guide them through TikTok best practice;
- Exhibition and analysis high performing ads We support the research phase of brands on the platform.
- brainstorming Content ideas.and
- Writing and improvement assistance script.
The company is careful to point out that Creative Assistant is just a “launching pad” for generating creative ideas, adding that the tool will serve as “a collaborator in your creative endeavors.” You also always have full control and the option to use, edit, discard, or start over with your materials. These prompts are just suggestions and you can modify and tell Creative Her Assistant what you need help with. ”
The new generative AI tool debuts just weeks after TikTok officially launched its commerce feature, TikTok Shop. Helping brands efficiently create effective content will help drive TikTok's continued push into the world of connected commerce, as the platform is now looking to capture not only attention but also sales. It will give further support.
