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news day
Social media can be a pretty crazy place behind the scenes these days. please think about it. Mark Zuckerberg and Adam Mosseri change their Facebook, Instagram, and WhatsApp every week, making things even more confusing as the days go by.
While TikTok has seen incredible growth for some companies, it has become increasingly noisy and flooded with very light content that doesn't necessarily have substance, which has led some companies to make serious investments in the platform in recent days. I'm hesitant.
Here we need to focus on building our own assets and leveraging social media as much as possible to bring people back to the platforms we own.
One of the most commonly owned platforms for communication is email lists.
Email marketing is an important tool for business owners to reach and engage their target audience in a cost-effective and measurable way. This allows businesses to send targeted and personalized messages, track campaign performance, and integrate with other marketing channels to create a consistent omnichannel strategy.
By using email marketing, businesses can build relationships with customers, increase loyalty, and increase sales.
One of the main benefits of email marketing is its cost-effectiveness. This allows businesses to reach large numbers of people without incurring the high costs associated with traditional marketing channels such as direct mail and print advertising.
Additionally, email marketing allows businesses to track the return on investment (ROI) of their campaigns, so they can see exactly how much money they're making from each email sent. This makes this a highly measurable marketing channel, allowing businesses to see exactly how their campaigns are performing and identify areas for improvement.
Another reason why email marketing is important is that it allows you to deliver targeted, personalized messages to specific groups of people. By segmenting your audience, businesses can send relevant and timely messages to their customers and improve the effectiveness of their campaigns.
For example, a business can send a promotional email to a list of loyal customers or a newsletter to a list of subscribers. This targeted approach allows you to deliver messages your audience is more likely to be interested in, increasing engagement and conversion rates.
Email marketing is also a great way for businesses to engage with their audience and build relationships. By sending regular emails, businesses can keep their brand top of mind and build a connection with their customers.
Learn more about how email marketing can help you.
– It’s like a virtual megaphone. Email marketing allows marketers to shout their messages from virtual rooftops and reach large groups of people with the click of a button.
– A cost-effective way to reach your audience. Instead of spending millions on expensive advertising campaigns, marketers can use email marketing to reach their target audience at a fraction of the cost.
– It is very targeted: Email marketing allows marketers to segment their audience and send targeted messages to specific groups. This means you can send personalized messages that your audience is more likely to be interested in, leading to higher engagement and conversion rates.
– It’s all about the numbers. Email marketing is a highly measurable marketing channel. Marketers can track key metrics like open rates, click-through rates, and conversion rates to see exactly how their campaigns are performing and identify areas for improvement.
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This is a great way to build relationships. By sending regular emails, marketers can keep their brand top of mind and build a relationship with their audience. This helps increase customer loyalty and drive sales.
Popular email marketing platforms to choose from include Convert Kit, Mailer Lite, Mailchimp, Aweber, Brevo, Active Campaign, Constant Contact, and Omnisend, to name a few.
Keron Rose is a digital strategist who works with Caribbean businesses to build their digital presence and monetize their platforms.
Learn more at KeronRose.com or listen to the Digipreneur FM podcast on Apple Podcasts, Spotify, or Google Podcasts.
