Some TikTok creators may soon be paid to create filters and effects for the platform.
The company announced Tuesday the launch of a $6 million fund called TikTok's Effect Creator Rewards. The fund will provide payments to users in selected regions who create “high-performing effects.”
TikTok said in a blog post that creators will be compensated based on their “community engagement with effects.” Within 90 days of publication he will be paid $700 for each effect used in 500,000 unique videos. Also, after his first 500,000 videos, the same person can earn $140 for every 100,000 videos published in 90 days.
Last year, TikTok launched Effect House, an augmented reality tool that lets users create, publish, and share dynamic effects.
Insider reported last year that TikTok has used influencers to create filters in the past. Some of the creators interviewed by the magazine said they wish their work would be more appreciated.
“My hope for the future is that big companies and brands will start giving credit to the creators of AR filters when they use our work, especially when they make money from them.” Emma Sofija, who created the viral randomized gamification effect, told Insider. June.
The fund is another opportunity for creators to monetize their presence on TikTok.
TikTok introduced its $200 million Creator Fund in a July 2020 blog post, saying it expected it to “grow to more than $1 billion in the U.S. over the next three years.”
But since then, many creators have complained about being underpaid by TikTok, a multibillion-dollar company. In January 2022, buzz began to spread after creators pointed out that the fund, which serves as a pool of funds shared by all eligible creators, was an outdated form of payment.
“Literally, the more successful TikTok is, the less successful TikTokers are,” YouTube and TikTok star Hank Greene said at the time.
TikTok has been working on adding more monetization tools, including Effect Creator Rewards and the Creativity Program Beta, an improved version of the monetization tool it launched in February. TikTok said at the time that those wishing to participate must have 10,000 followers and 100,000 genuine video views in the past 30 days.
TikTok said in its latest update on May 3 that the beta version of its creativity program is still in the “early stages” and that the platform is “continuing to explore ways to improve the experience for its creator community and the way it rewards creators.” I'm looking into it,” he said.
