TikTok announced the release of Pulse Premiere, a new product aimed at allowing publishers to sell ads alongside their content.
How to use it. Pulse Premiere is an expansion of TikTok's existing Pulse program, where a select group of top creators receive half of the revenue from video ads that appear immediately after they post.
The new service extends similar benefits to select publisher accounts, including Condé Nast, BuzzFeed, and NBC. Unlike the original Pulse program, which only targeted the top 4% of creators' posts based on metrics like likes, watch time, and comments, Pulse Premiere now offers Ad sales are allowed for all posts.
What TikTok says. The ability to sell ads on one of the most popular social media platforms comes as a relief to many publishers who are facing tough economic times that have led to cost-cutting measures and layoffs across the industry. Ray Cao, TikTok's global head of monetization, product strategy and operations, expressed the company's desire to support publishers while creating new business opportunities for the platform.
Cao emphasized that TikTok's purpose is to diversify its portfolio, allow publishers to expand their presence on the platform, and gain insight into the content that resonates with users.
Let's dig deeper. Read the Wall Street Journal announcement.
why do we care? This new product gives you the opportunity to reach new audiences on one of the fastest growing social media platforms. By partnering with reputable publishers like Condé Nast, BuzzFeed, and NBC, TikTok's Pulse Premiere allows advertisers to associate their brands with high-quality content, gaining credibility and visibility. Improve.
Additionally, as the platform's user base grows, advertisers will be able to tap into a diverse and engaged audience, leading to higher engagement rates, increased brand awareness, and ultimately higher ROI for their advertising efforts. It may be possible to connect.
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