As its name suggests, MailerLite is on the lightweight side when it comes to features. However, it does a great job of incorporating important features that most users will need, making it easier to use and overall less clunky than some alternatives on the market. Email marketing is the company's core offering, offering pre-built workflows, automation, form and popup builders, landing page builders, and more to help users not only nurture existing leads but also grow their email list. provide a method. .
email marketing
The great thing about MailerLite is that you can easily build email campaigns without requiring any coding knowledge or special skills. Its simple interface guides users through the process of creating a custom email and displays all prompts so that no section is missed. It also provides users with the option to choose from different types of emails, such as traditional emails and his A/B testing of different subjects.
Workflow and automation
MailerLite stands out with its set of pre-built workflows, which serve as a structure for automation with specified triggers based on specific actions or lengths of time. While most email marketing platforms offer some standard workflow, MailerLite can handle everything from a simple welcome email for new subscribers and new promotions to membership renewals and abandoned carts. It offers more than a dozen different compatible workflows. Users can also build the custom workflow they want, but a variety of workflow templates simplify the process, save your business time, and help improve communication.
integration
MailerLite offers fewer integrations and apps than most of its major competitors, but its lineup is still impressive with over 100. These help the user extend the functionality of his email marketing efforts, such as automatic synchronization of his MailerLite with websites, acceptance of payments for digital subscriptions, and synchronization with Facebook segments.
Its notable integrations include:
- big commerce
- Zapier
- Kamba
- Shopify
- woo commerce
- Facebook audience
- wordpress
- mailer check
- stripe
In addition to over 100 apps and integrations, we also have our own API. This makes it easy for developers to integrate with other apps to further extend functionality.
forms and popups
To help users generate leads and acquire new subscribers, MailerLite provides an easy-to-use form and popup builder. The best part is that you can choose from a large library of pre-made templates, making the process of designing your forms and popups a breeze. After selecting a template, the editing interface uses a simple drag-and-drop interface, so no coding knowledge or design experience is required.
landing page
As well as a popup and form builder, MailerLite has a beginner-friendly and well-designed landing page builder. It offers a large template library with well-designed landing pages that look professional and modern. The editor is simple and has an easy-to-use drag-and-drop interface. To customize your chosen template, simply click on the element you want to update, and you can customize elements such as text blocks, visuals, buttons, and more.
If you have a Growing Business or Advanced plan, you also have the option to customize your landing page URL. MailerLite guides users through the domain connection process. However, you must manually manage DNS and update CNAMEs, which can be a more technical task than some users would prefer.
