Distribution integration provider Chowly announced Thursday that it has acquired Targetable, an automated digital marketing solutions provider.
The move is part of a strategy to provide small and medium-sized businesses with tools across digital channels and external means to increase online ordering traffic.
This acquisition adds to Chowly's existing suite of service products, allowing brands to launch, manage and optimize their first-party ordering platforms across channels in one place. Targetable, on the other hand, generates multichannel ad campaigns for restaurants and makes them easy to find.
Chowly Co-Founder and CEO Sterling Douglas said in a statement that combining the two businesses will “help tens of thousands of restaurants generate more revenue without operational headaches.”
The technology company also says the integration will allow restaurants to go from having to work with five or more vendors to just one.
“The Sterling and Chowley team understands this space by listening carefully to our customers for a long time and with a keen understanding of what restaurants need,” said Targetable CEO. (CEO) Andrew J. Nash said in a statement. “Their strategy and customer base are great drivers for Targetable, and this great technology will allow us to serve even more restaurants in need.”
This comes as the restaurant technology sector continues to consolidate. This is Chowly's second acquisition in about a year, following its acquisition of guest experience platform Koala in early 2023, leading to the launch of Chowly Online Ordering. This was done in conjunction with the launch of two of his other products: Smart Pricing and Restaurant Control Center.
Targetable's technology will be integrated into Chowly's restaurant point-of-sale (POS) system, which is deployed in more than 17,000 restaurants across 3,000 brands.
