Instagram is a very popular social media platform with 2.35 billion active users on the app. It is predicted that the number of users of this app will continue to increase in the future. Combining the popularity of Instagram with the opportunity to monetize online can lead to great success.
This method of affiliate marketing is very successful due to the large number of active and engaged users on the app. Monetization on Instagram has increased significantly, and many people are jumping on the opportunity for a reason. The reason is simply that it works.
What is affiliate marketing on Instagram?
Like many other social media platforms that use affiliate marketing, Instagram is no exception. Brands hire “affiliates” such as influencers, experts in their field, and even small creators and fans to talk about their products and services and share the revenue in this way. These affiliates can measure their success by sharing trackable codes, discounts, and more.
For a while, you will be able to participate in affiliate programs directly through Instagram. Although this program ended in August 2022, this does not mean affiliate marketing on the app will slow down. Affiliate marketing is still booming and offers great opportunities for brands to increase brand awareness and drive sales.
Affiliate marketing on Instagram is simply an affiliate of a brand recommending a product or service to their followers. These affiliates receive commissions based on the success of their posts, that is, the number of times their posts are interacted with. It's measured by clicks and purchases. Affiliates use their own links, so these are easy to track.
Why use affiliate marketing on Instagram?
The reason for this is simple. Social media, especially Instagram, has no shortage of viewers. Social media marketing in general should not be taken lightly. It has the potential to take your brand or business to new heights. Instagram can have a large niche audience. Especially if you are using the right affiliates for your brand. What this means is that choosing an affiliate to recommend your product or service is more likely if that person actually likes your product and is closely connected to your humanity as a human being. That means you can get good results.
Other key benefits of affiliate marketing on Instagram include:
- Improving brand awareness – As we mentioned earlier, affiliate marketing can help you get your brand in front of a lot of new people.
- herd psychology – Think of yourself as a consumer. You'll probably want to see what other people are saying about a product or service before you buy. Having affiliates recommend your products will help you grow because hearing reviews from third parties is much more effective. (Of course, you'll say great things about your brand or business, because it's yours.)
- cost effective – The only way affiliates make money is based on performance, so unless you are successful with your brand and getting clicks and sales, affiliates will get paid accordingly. There's no arguing with that deal!
How to do affiliate marketing on Instagram
Now that you know what affiliate marketing on Instagram is and how successful it can be, how do you do it? Let's dive in!
set a goal
Ultimately, this is where you decide what you want from affiliate marketing. For example, how do you determine how many clicks or sales convert to a particular price? It's a step. Common goals shared by many brands include: Brand awareness, drive traffic, increase sales, start new conversions, and more.
establish competitors
It's never a bad idea to focus on your competitors. Establish who they are and see what they do for inspiration and learning.
Metricool provides competitive analysis that makes this step easy. Metricool's capabilities allow you to benchmark and analyze your competitors across three major social platforms: Twitter, Instagram, and Facebook. Once you have this information, you can click to download a CSV file of all the information displayed in your competitors' charts. download table, Click next to the option to add a new competitor to the top of the table. Click the button below for more information.
Switch your account to a business account
Although this step is not 100% necessary, we believe it will increase the credibility and legitimacy of your business, especially if you are selling something to your audience. Click here to learn how to switch your account step by step.
Find affiliates that match your brand and want to work with
The best place to start is by establishing the niche market your brand or business falls into. In this way, you can determine who is the best match for you and promote your products and services effectively.
The next step is to decide which affiliate marketing programs and companies you want to join to earn money. Here are some affiliate marketing programs to choose from:
- Amazon Associate – One of the world’s largest affiliate marketing programs. The Amazon Associates program helps content creators, publishers, and bloggers monetize their traffic.
- rakuten performance – An advertising network that provides global customer acquisition solutions
- Share A sale – Help affiliates find products to promote and earn commissions for referring those products
Share your own link
These links are the only way affiliate marketing works. When you share a unique link, all traffic from your affiliates to one place will be tracked. For best results, share this link in your feed, profile, stories, and reels posts. Be sure to clarify that these are paid partnerships to respect transparency with your audience.
You can create UTMs directly using Metricool. Click below for more information:
Instagram Affiliate Marketing Tips
- Label which posts are paid ads – according to Federal Trade Commission The guidelines state that these types of posts must be labeled. When posting content, Instagram gives you the option to add a paid partnership label before posting.
- Insert a link in your self-introduction – It's important to note that links are not embedded within Instagram captions. Therefore, it is essential to add her CTA to your posts to drive viewers to your profile.
- Take advantage of story highlights – Highlights in your Instagram Stories will help your viewers find your code.
- Record a product demo – Introduce how your product works, what it looks like, etc. to give your audience a clear vision of the product’s features and encourage them to buy.
- Analyze your analytics – Researching which posts are performing well and poorly will help you decide how to proceed with future posts. Metricool allows you to view analytics for both organic and paid content.
Examples of affiliate marketing on Instagram
Instagram story example:
Using Story Highlights, as explained above, makes it easy for your followers to access them, as in the example below.
Instagram Reels example:
In this example, the paid partnership label appears at the top of the post and the code is added to the caption.
Carousel example:
Below is an example of affiliate marketing with Metricool's carousel posts.
Metricool Affiliate Program
Metricool offers its own affiliate program. So if you love his Metricool as much as we love you, join our affiliate and ambassador program. Because we get paid every time you recommend us to a customer, neighbor, friend, or acquaintance.
Click the button below to sign up.
If you want to learn more about affiliate marketing, we recommend checking out our complete guide to affiliate marketing, from affiliate marketing marketplaces to programs to the differences between different platforms. Click the button. Under:
