According to the Verizon Small Business Survey conducted by Morning Consult, small businesses are increasingly recognizing the importance of social media in their quest for growth.
The study found that 56% of small businesses are already using social media marketing to increase customer engagement and digital visibility, and 21% are considering adding social media to their marketing mix. has become clear. Additionally, nearly 7 out of 10 of these companies have expressed interest in accessing his free social media marketing course.
Additionally, approximately 6 in 10 of these companies believe it is worthwhile to consult an e-commerce expert to enhance their digital marketing strategy. They recognize the importance of branding and social media engagement across different channels such as video and chat.
When it comes to which social network is best for promoting products, Meta's Facebook remains the top choice for small businesses, with 49 percent indicating an increase in usage over the past year. Instagram, also owned by Meta, follows suit, with 39% of businesses expanding their presence on the platform. Other platforms gaining popularity include LinkedIn (27%) and TikTok (25%).
The survey found that while AI adoption rates are modest, 36% of businesses are most likely considering using it for marketing and social media, and 14% are currently using AI to some extent. found.
This report highlights the pressing need for social media marketing expertise and resources among small and medium-sized businesses looking to strengthen their digital presence and customer engagement. It also highlights their adaptability and willingness to explore new avenues for growth and efficiency, especially as they prepare for a dynamic holiday retail season that includes both online and brick-and-mortar strategies. Masu.
Read next: The crackdown on Netflix account sharing: Is it having an impact?
[ad_2]
Source link
