Digital technology has expanded the world of business, making it possible to connect with brands and customers around the world with the click of a button. But this means many people overlook the power of staying close to home. This article explains the benefits of local affiliate marketing and details how to take advantage of the community.
What is local affiliate marketing?
Affiliate marketing is a global industry. By connecting with partners around the world, brands can expand their reach and target new demographics and customer groups.
This sector has grown significantly over the past few years, with experts predicting that its value could exceed $36 million by 2030. These are incredible numbers, a testament to the health and potential of the industry, and a sign that affiliate marketing is here to stay. Marketing is more competitive than ever.
As more organizations and individuals get involved in affiliate marketing, it becomes increasingly difficult for existing affiliates to stand out from the crowd and generate the sales and conversions they need.
In response to this, an increasing number of affiliates are looking for opportunities closer to home. Local affiliate marketing means building affiliate partnerships with local small businesses rather than international brands halfway around the world.
Advantages of local affiliate marketing
What are the benefits of adopting a local affiliate marketing approach?
First and foremost, there is less competition. Potential for better results by promoting well-known products to a global audience and marketing to a more focused and specialized demographic rather than competing with countless other affiliates there is.
Local small businesses are well aware of the importance of Internet marketing, but many don't have the time or resources to run a campaign on their own. Statistics back this up. Approximately 40% of small businesses do not use digital marketing and only 17% use SEO.
When it comes to SEO, ranking for region-specific search terms is much easier than ranking for global terms. Local SEO is also very effective. Data shows that 80% of local mobile searches lead to conversions, and around 46% of Google searches are region-specific.
What this means is that there is a great opportunity here to use your digital marketing skills to increase sales and expand your reach for local businesses. Connecting with a local business may offer far more favorable terms than partnering with a big brand or corporation.
Many of these companies may not run full-fledged affiliate programs, but they may be able to negotiate deals for you to receive business leads in exchange for an agreed-upon commission rate. This also means you can upsell your services in the future to improve your commission rates by offering things like lead nurturing and conversion optimization.
The conclusion is…
Affiliate marketers often focus on building partnerships with huge global brands, ignoring local businesses. However, doing so could mean missing out on a truly golden opportunity. Local affiliate marketing can offer less competition and more generous partnership arrangements. Additionally, local SEO is highly effective and will see improved results.
