There are products that seem perfect for spreading on social media. Some are created for consumers who like to try everything at least once, such as Coca-Cola Creations and Mustard Skittles Mystery Flavor. On the other hand, some sneaker collaborations, such as Nike and Tiffany's, appeal to consumers who want to show off.
Here are four examples of products created to help you become famous on social media.
1. Coca-Cola Creations
In 2022, Coca-Cola launched Coca-Cola Creations, a company that releases limited edition products, the first of which was Coca-Cola Starlight.
Coca-Cola has since launched Coca-Cola Y3000 (made with AI), Coca-Cola Happy Tears Zero Sugar (available exclusively on TikTok Shop), and the latest Coca-Cola K-Wave Zero Sugar (“More Explosive Fruit Flavor and K-Pop Magic”).
- K-Wave is promoted by three new K-Pop groups: NMIXX, ITZY, and Stray Kids. Coca-Cola is also collaborating with JYPark, founder of multinational entertainment conglomerate JYP Entertainment.
- Part of the song “Like Magic,” created by the beverage company in collaboration with a K-pop group, currently has 4.6 million views and 1 million likes on TikTok.
Secret of success: Coca-Cola creations that appeal to consumer curiosity and passion are essentially made for social media.
- Flavors like Coca-Cola K-Wave appeal to die-hard fans looking for a way to show their love for their favorite K-pop bands, while flavors like Starlight and Happy Tears appeal to consumers We encourage you to try it out and share your thoughts on the mystery flavor.
- The limited edition nature of a product creates a sense of urgency and may encourage consumers to encourage others to “get it while supplies last.”
2. Mustard Skittles
Last year for National Mustard Day, French's teamed up with Skittles for a limited edition release of Mustard Skittles and a “Mustard Mobile” tour across the East Coast.
- This isn't the first time French's has released a mustard-flavored product to promote National Mustard Day.
- It is a seasoning brand that has also collaborated with mustard ice cream, mustard beer, and mustard donuts.
This unusual flavor has been featured in headlines from Food & Wine to CNN, and some TikTok users have driven hours just to taste it. Some consumers tried to make their own.
Secret of success: The appeal of mustard Skittles (or any other French mustard collaboration) isn't the taste, it's the novelty. Consumers can claim to have tried something new and different, and the French can increase brand awareness. What if the product tastes terrible? That's the point.
3. Nike/Tiffany Air Force 1 1837
Tiffany and Nike teamed up last year on an Air Force 1 sneaker featuring a Tiffany blue Swoosh.
- Only 1,837 pairs of these shoes were produced, named after the year Tiffany was founded.
- Since its release, the shoe has been seen on celebrities such as Mark Wahlberg, BTS band members J-Hope and RM, musicians Ciara and LeBron James.
Secret of success: Nike and Tiffany have loyal consumer bases, but combining them will reach a broader target, appealing to both Nike streetwear fans and Tiffany luxury enthusiasts. The sneakers come packaged in a Tiffany Blue co-branded box, making them ideal for unboxing videos like this one.
