DUBLIN, March 17, 2023 (Globe Newswire) — The “Email Marketing Software: Global Strategic Business Report” report has been added. ResearchAndMarkets.com Recruitment.
Global email marketing software market expected to reach $3.4 billion by 2030
In the changing business environment post-COVID-19, the global market for email marketing software is estimated to be worth USD 1.7 billion in 2022, and is projected to reach a revised size of USD 3.4 billion by 2030. , growing at a CAGR of 9.4% YoY. The analysis period is from 2022 to 2030. On-premises, one of the segments analyzed in the report, recorded a CAGR of 4.3% and is projected to reach USD 1 billion by the end of the analyzed period. Considering the continued recovery post-pandemic, the cloud sector's growth is expected to be revised to a CAGR of 12.5% over the next eight years.
The US market is estimated at $450.7 million, while China is expected to grow at a CAGR of 13%
The US email marketing software market is estimated to be USD 450.7 million in 2022. China, the world's second largest economy, is expected to reach a market size of USD 739.9 million by 2030, with a CAGR of over 13%. The analysis period is from 2022 to 2030. Other notable geographic markets include Japan and Canada, which are expected to grow by 5.1% and 7.2%, respectively, over the 2022-2030 period. Among Europe, Germany is projected to grow at a CAGR of approximately 6.3%.
Select competitors (total of 126 companies featured) –
- A Weber Communications
- blue ben
- bronto software
- campaign monitor
- Constant Contact Co., Ltd.
- Mail Center UK Limited
- emma
- Epsilon Data Management LLC
- GetResponse
- IBM Corporation
- iContact, LLC
- j2 Global Co., Ltd.
- Luchini & Luchini Communications
- Pinpoint On Demand Co., Ltd.
- salesforce.com, Inc.
- Selligent Marketing Cloud
- SimplyCast.com
- stream transmission
- Teradata Co., Ltd.
- Topeka Co., Ltd.
- Vertical Response Co., Ltd.
What's new in 2023?
- Special coverage of the Russia-Ukraine war. global inflation. Relaxation of zero-corona policy and 'difficult' reopening in China. Supply chain disruptions and global trade tensions. and the risk of economic recession.
- Global competitiveness and market share percentage of major competitors
- Market presence across multiple geographies – strong/active/niche/small
- Tailor-made updates for online interactive peer-to-peer collaboration
- Access to digital archives and research platforms
- 1 year of free updates
Key attributes:
| report attributes | detail |
| number of pages | 233 |
| Forecast period | 2020-2027 |
| Estimated market value in 2020 (USD) | $1.3 billion |
| Projected market value to 2027 (USD) | 2.5 billion dollars |
| compound annual growth rate | 9.8% |
| Target area | global |
Main topics covered:
I. Methodology
II. Executive Summary
1. Market overview
2. Focus on selected players
3. Market trends and drivers
- Key factors driving growth
- Evolution and future prospects of email marketing
- The spread of the Internet economy: the fundamental driver of growth
- Creative, responsive design is in vogue – content gets attention
- Android remains a major focus area for mobile email marketing
- The surge in popularity of e-commerce and m-commerce media drives the growth of email marketing.
- Significant growth in M-commerce strengthens business case for promotional email marketing
- Rise of permission-based opt-in email marketing programs fosters consumer trust
- Email emerges as the cornerstone of customer retention and acquisition strategies
- Customized marketing emails for smarter customer engagement
- Behavioral Targeting – Ready-to-use service
- Shift to relevant messages
- Movement toward introduction of automation is accelerating
- Increased frequency of email marketing
- Social media interactions – rich unstructured information
- Marketing budget online
- Group Commerce – The new trend in email marketing
- Expanding use of integrated marketing programs
- Focus on a list of hygiene factors
- Video email marketing riding the wave of popularity
- Other trends
- market constraints
- Key elements of email marketing
- Marketers are still not getting the most out of email marketing
- The importance of email marketing is not just about increasing sales.
- Email marketing and brand loyalty
4. Global market perspective
III.market analysis
IV. Competition
Some of the companies mentioned in this report include:
- A Weber Communications
- blue ben
- bronto software
- campaign monitor
- Constant Contact Co., Ltd.
- Mail Center UK Limited
- emma
- Epsilon Data Management LLC
- GetResponse
- IBM Corporation
- iContact, LLC
- j2 Global Co., Ltd.
- Luchini & Luchini Communications
- Pinpoint On Demand Co., Ltd.
- salesforce.com, Inc.
- Selligent Marketing Cloud
- SimplyCast.com
- stream transmission
- Teradata Co., Ltd.
- Topeka Co., Ltd.
- Vertical Response Co., Ltd.
For more information about this report, please visit https://www.researchandmarkets.com/r/6ipot.
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Global Market for Email Marketing Software
