Where do you spend your time on the Instagram app? If you answered Reels, you're not alone.
According to Instagram head Adam Mosseri, Reels is currently 50% of my time is spent on Instagram. As mobile-first, vertical video continues to dominate social media, it's more important than ever to find new and creative ways to engage viewers with original video content.
With the festive shopping season in full swing, the Meta team is hoping to continue this surge in engagement into 2024 with the launch of exciting new content creation tools.
From in-app Reels editing features to new text-to-speech voices to enhanced Reels insights, these latest Instagram content creation tools will increase Reels engagement and help your viewers consume your video content on Instagram. He seems to have a clear goal in mind: to continue.
Ready to take advantage of these new editing tools and insights? A complete guide to these 7 new content creation tools and what these updates mean for Instagram's future direction in the new year (and beyond) We have put together some predictions about what will happen.
7 new Instagram content creation tools you should know about
in arRecent blog announcements From Instagram headquarters, the team revealed seven major improvements and new content creation tools that are rolling out across the platform. If you want to stay up to date with content trends, expand your reach, and drive meaningful engagement, these tools and new features are worth keeping an eye on.
1. New in-app Reel editing tool
In an effort to inspire in-app editing, the Instagram team announced a number of new ways to create Reels directly within the Instagram platform.
When creating Reels within Instagram, the in-app editing suite now lets you: Easily scale, crop, and rotate clips. Simply press “Crop” at the bottom of the screen to access these features. All of these features are designed to allow you to easily control the flow and order of clips within the reels.
voice over Fans: Instagram has made this feature (along with its most popular editing tools) easier to find by adding a new dedicated button at the bottom of the editing suite screen.
addition of undo and Redo Buttons make it easy to edit clips and undo or duplicate recent changes.
Plus, convenient clips now make it easier to find the clips you need from your camera roll. preview and ability zoom or search Through existing footage.
💡 How to take advantage of these new tools: Stitch together multi-clip videos (instead of using a single clip) to make your Reels content dynamic. To give your followers an accurate representation of this product, why not show your product unboxing from several different angles?
2. Create meme-able content using Instagram's Clip Hub
Want to increase the chances of your Reels going viral and gaining significant organic awareness on Instagram? Now is the time to add more shareable, light-hearted, meme-style content to your social media strategy came.
Instagram is currently testing the ability to add clips with audio to Reels by pulling them from Clip Hub. This eliminates the need for manual editing when creating meme-style reels, allowing you to entertain your fans at scale.
💡 How to take advantage of this new tool: Browse Instagram's Clip Hub and curate clips for your brand, industry, or niche. Then try adding one meme-style reel per week to your content calendar to test and learn which memes resonate with your audience.
3. New text-to-speech voices and font styles
Want to leverage voiceovers in creative and unexpected ways? Instagram's text-to-speech feature lets you harness the power of voiceovers with a set of preset voice personalities.
The good news is that we've added 10 new voices in English (available in some countries). Additionally, six font styles are available in hundreds of languages, allowing you to customize supporting text overlays to match your brand's visual identity.
💡 How to use this new tool: Give your brand's Reels content a recognizable look, feel, and sound by employing one consistent voice and text style across your content.
4. An easy way to find trending audio
Leveraging trending audio is one of the best tactics to increase the visibility of your content organically. Until now, finding trending audio has been a manual task (unless you're reading this article). A weekly roundup of trending sounds from the Plann blog.).
But now, Instagram is making it easier to discover new audio tracks and unlocking new ways to access its trending audio browser. You can quickly go to the audio page by going to the top of your camera roll.
💡 How to take advantage of this new tool: Keep an eye on what tracks and sounds are trending on Instagram, use trending sounds as they grow in popularity, and reach new audiences through Reels. Masu.
5. Improved Instagram draft screen
If you are… Batch creation of content For business owners and social media managers, Instagram's new Draft Surface update makes content creation a whole lot easier.
Editing Reels in progress is now easier than ever with the ability to efficiently view all your saved drafts.
Additionally, the Instagram team is currently rolling out even more controls, including the ability to preview, rename, and schedule drafts natively in the Instagram app.
6. Create custom stickers
Instagram is currently testing a feature that allows brands and creators to create custom stickers using images and videos from their camera roll.
This new tool leverages new features in Meta. Segment anything model. An AI tool that allows you to crop any object in an image with one click.
💡 How to take advantage of this new tool: Once available, custom stickers are perfect for adding a branded look and feel to your Instagram Stories, making it easy to add your logo or branded graphics to your Stories.
7. New photo filters for feed posts
Reels isn't the only editing suite getting a makeover. For still photos, Instagram's new filters let you curate the perfect aesthetic, tone, and mood for your feed.
Try out Instagram's new photo filters to customize the look of your photos and carousel posts. Subtle color combinations and more eye-catching and expressive styles are expected, making them perfect for curating to match your brand's visual identity.
Latest improvements to Reel Insights
Meta is rolling out a variety of changes to help you learn more about how your video content is performing across both Instagram and Facebook Reels.
First, we're adding a new metric called “Replay.” This comes as the meta updates the definition of “play” on the reels to include “replay” in addition to “initial play.” As a result, you may notice an increase in the number of plays on the reels.
New insights coming soon. Meta is also rolling out the ability for creators to instantly see how many people are watching their Reels with interactive retention charts.
This is an exciting analytics update that will help you understand how “sticky” your reels are (aka, are your videos encouraging viewers to watch until the last second?).
What do these tools tell us about the future of Instagram?
With these modern tools and tweaks to the Instagram platform, it's clear that Meta is doubling down on in-app editing. It's clear that Instagram is trying to keep pace with its biggest direct competitor, TikTok (and its dedicated editing app CapCut), by investing heavily in in-app editing tools.
we are big fans, Content reuse and cross-postingThese changes show that Instagram is prioritizing content built and edited natively within the platform.
If you choose to continue editing your content in third-party apps (such as CapCut), be sure to remove all watermarks and use trending audio natively within Instagram to improve your standing within the algorithm. Please.
As we head into 2024, we can expect to see more sophisticated editing tools roll out, allowing creators and brands (like you) to make original video content a key pillar of their social media strategy.
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