Implementing a digital marketing strategy is essential for businesses to stay relevant and adapt to changing consumer behavior. The latest episode of The Small Business Show features his CEO of Zen Media, best-selling author, and keynote speaker Shama Haider.
Important points:
1. Haider believes that digital marketing is broad-based and encourages entrepreneurs to consider leveraging multiple marketing channels when developing their business strategy. She also points out that many companies only focus on advertising as a digital marketing method, but advertising is just one type of digital marketing and not the only way to promote your business. .
2. When it comes to digital marketing, it's important for companies to prioritize consumer engagement over technology. Haider recommends his two-box approach to marketing.
3. The first step is discoverability. Is your website easy to find and function properly? Can potential customers easily find your business online?
Four. The second approach is to be memorable – do you think first when your customers need your brand? How can you be on top? Is your company impressive?
Five. Businesses need to realize that having a social media presence is free, but they need to spend money to reach a larger audience. Haider said the algorithm has changed. Initially, just having a strong social media presence was enough for him to reach his target audience. But now businesses need to become more creative and invest funds to take their social media marketing to the next level.
6. For example, there's a TikTok video circulating of a woman whose car explodes, but only a 40-ounce Stanley tumbler survived with ice in it. “This video generated more reaction and reached more homes than the Super Bowl,” Hyder claims.
7. People now consume content publicly, but share it privately. So when measuring data, companies need to remember that they need to take into account 'dark social' – sharing where the original source cannot be traced – and that 'where there is change, there is opportunity.' Please remember that. ”
“Digital marketing is the best way to meet your customers where they are.” – Shama Haider
