The digital marketing environment is becoming increasingly complex, and marketers have access to multiple data sources. However, the question arises: does having access to multiple data sources necessarily make attribution easier? The answer is not easy.
Data provides valuable insights, but the lack of the right talent to take full advantage of AI in interpreting and leveraging this data It's like not knowing how, says Hiren Desai, head of digital marketing for ASEAN and South. Asia, Standard Chartered Bank aptly says.
Digital Marketing Institute (DMI) has responded to high demand from marketers by introducing the first artificial intelligence (AI) into its digital marketing courses offering a digital marketing certification.
The decision to introduce this course comes after DMI's 2023 membership survey found that AI was the most desirable skill that members wanted to develop within the next year.
Fill the AI knowledge gap for marketers with courses for all levels, from junior to CMO. By providing hands-on, hands-on lessons, toolkits, and real-world examples, students will gain the skills to effectively use AI technology to gain insights and enhance their campaigns.
The AI skills gap in the digital marketing industry is a pressing issue. AI holds great promise for both marketers and customers, offering the potential for personalized marketing goals, increased customer retention, and new ways to engage consumers. However, without the necessary AI skills, these benefits remain largely untapped.
Learn more about our new AI in Digital Marketing course
This program is designed to give you a comprehensive understanding of how to effectively leverage AI in digital marketing. Course content is carefully structured and covers a wide range of topics, from understanding the customer journey to leveraging technology to address industry-specific needs.
The main objective of this course is to delve into AI-based marketing techniques to improve digital marketing skills and enable students to effectively utilize tools such as ChatGPT and Stability AI for research purposes. Additionally, it aims to help students fully understand AI data-driven marketing strategies.
Learners also gain the ability to leverage AI tools to assist with tasks such as content creation, data-driven decision-making, and creative design.
This course is available online and consists of four interactive modules totaling 5.5 hours of self-paced study material.
- The first module will focus on the use of AI in digital marketing.
- The second module provides an in-depth look at implementing an AI-powered digital marketing strategy.
- The third module covers various AI tools such as ChatGPT, Stability AI, and other intelligent tools that can help with marketing purposes.
- The fourth module focuses on the critical skills marketers need in an AI-driven world.
The future of AI in digital marketing
The launch of the “AI in Digital Marketing” course is an important step towards addressing the AI skills gap in the digital marketing industry. However, the journey doesn't end here. As the digital marketing landscape continues to evolve, so will the role of AI in this industry.
According to Ken Fitzpatrick, CEO of the Digital Marketing Institute, AI is considered the most important trend impacting the marketing field in over a decade. With new tools continually being released and the potential of AI in improving marketing strategies continuing to grow, this course is essential for marketers to take advantage of the possibilities this technology offers. It was created specifically to equip you with the tools and knowledge you need.
One of the benefits of the AI component of a digital marketing course is its practicality, as you can quickly and seamlessly put into practice the techniques taught. This allows marketers to leverage newly acquired knowledge to enhance their work the next day. We are eagerly anticipating the marketing community's response to this course and watching how our students put their newfound skills to use.
From providing a great customer experience to achieving your goals with account-based marketing, AI plays a key role. Using AI-powered chatbots and virtual assistants to solve problems before customers even know they exist, or proactively make suggestions to prevent potential problems, can help in the long term. It's the key to customer retention.
Moreover, the rise of AI in digital marketing is not just about technology. It's about changing the way marketers think and work. It's about fostering a culture of innovation and collaboration, where marketers are not just users of her AI, but active participants in shaping its development and applications.
According to DMI's 2023 Corporate Skills Gap Study, 75% of employers say they are more likely to hire candidates with a DMI certification on their resume. Additionally, according to his 2022 DMI Alumni Survey, 79% of DMI graduates reported that they received a promotion within six months of completing a DMI course.
